Microsoft
Generative AI for Marketers Specialization

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Microsoft

Generative AI for Marketers Specialization

Unlock your AI-powered efficiency and innovation. Elevate your marketing game! Copilot supercharges creativity, automates tasks, and delivers data-driven insights. Learn to dominate the digital landscape.

 Microsoft

Instructor: Microsoft

2,394 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject
4.7

(25 reviews)

Beginner level

Recommended experience

1 month at 5 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
4.7

(25 reviews)

Beginner level

Recommended experience

1 month at 5 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey.

  • Unleash the power of data: Deepen customer understanding and precision targeting with AI.

  • Refine your knowledge of GenAI in competitive marketing  environments.

  • Craft captivating content: Design marketing materials that resonate with your audience using Copilot.

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
39 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Microsoft

Specialization - 3 course series

What you'll learn

Skills you'll gain

Category: Prompt Engineering
Category: Competitive Analysis
Category: Microsoft Copilot
Category: Customer experience improvement
Category: Generative AI
Category: Customer Retention
Category: Marketing Analytics
Category: Marketing Design
Category: Performance Reporting
Category: Marketing Channel
Category: Marketing Strategies
Category: Marketing
Category: Artificial Intelligence
Category: Customer Analysis
Category: Marketing Planning
Category: Microsoft 365

What you'll learn

Skills you'll gain

Category: Microsoft Copilot
Category: Persona Development
Category: Customer Analysis
Category: Search Engine Optimization
Category: Social Media Marketing
Category: Customer Insights
Category: Marketing Strategies
Category: Marketing
Category: Prompt Engineering
Category: Marketing Analytics
Category: Generative AI Agents
Category: Target Audience
Category: Data Import/Export
Category: Search Engine Marketing
Category: Report Writing

What you'll learn

Skills you'll gain

Category: Content Creation
Category: Content Strategy
Category: Microsoft Copilot
Category: Search Engine Optimization
Category: Social Media Content
Category: Brainstorming
Category: Paid media
Category: Marketing Materials
Category: Generative AI Agents
Category: Personalized Service
Category: Blogs
Category: Calendar Management
Category: Content Performance Analysis
Category: Content Development and Management
Category: Ideation

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

 Microsoft
239 Courses1,817,719 learners

Offered by

Microsoft

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