Esta especialización, te permitirá comprender de un modo teórico-práctico las herramientas que son usadas hoy en día por las principales empresas del mundo, para planificar, implementar y monitorear sus estrategias de Marketing Digital.
Marketing Digital Specialization
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Marketing Digital Specialization
Sé un especialista en Marketing en la era Digital. Comprendé el Marketing Digital y aprendé a utilizar las herramientas digitales más influyentes hoy
Instructors: Andrés Mociulsky
42,829 already enrolled
Included with 
Get in-depth knowledge of a subject
(1,800 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(1,800 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Analytics
- Digital Marketing
- Digital Media Strategy
- Social Media Campaigns
- Customer Relationship Management
- Campaign Management
- Social Media Strategy
- Media Buying
- Marketing Strategies
- Marketing
- Marketing Analytics
- Keyword Research
- Social Media Marketing
- Web Analytics
- Paid media
- Social Media
- Pay Per Click Advertising
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
41 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Universidad Austral
Specialization - 5 course series
What you'll learn
Skills you'll gain
Category: Digital Marketing
Category: Email Marketing
Category: Customer Relationship Management
Category: Search Engine Optimization
Category: Web Analytics
Category: Sales Process
Category: Content Performance Analysis
Category: Customer Retention
Category: Marketing Analytics
Category: Marketing Strategies
Category: Analytics
Category: Search Engine Marketing
Category: Social Media Strategy
Category: Business Analytics
Category: Social Media Marketing
Category: Digital Media Strategy
Category: Target Audience
Category: Marketing
Category: Lead Generation
Category: Customer Engagement
What you'll learn
Skills you'll gain
Category: Content Strategy
Category: Key Performance Indicators (KPIs)
Category: LinkedIn
Category: Social Media Strategy
Category: Professional Networking
Category: Instagram
Category: Digital Advertising
Category: Facebook
Category: Target Audience
Category: Digital Marketing
Category: Social Media
Category: Social Media Campaigns
Category: Photography
Category: Budget Management
Category: Content Creation
Category: Social Media Marketing
Category: Marketing
Category: Marketing Strategy and Techniques
Category: Lead Generation
What you'll learn
Skills you'll gain
Category: Google Ads
Category: Keyword Research
Category: Performance Analysis
Category: Digital Advertising
Category: Campaign Management
Category: Bidding
Category: Budget Management
Category: Advertising Campaigns
Category: Pay Per Click Advertising
Category: Performance Metric
Category: Content Strategy
Category: Target Audience
Category: Paid media
Category: Advertising
Category: Search Engine Marketing
Category: Online Advertising
What you'll learn
Skills you'll gain
Category: Media Buying
Category: Digital Advertising
Category: Advertising Campaigns
Category: Business Metrics
Category: Customer Data Management
Category: Online Advertising
Category: Media Planning
Category: Digital Media Strategy
Category: Data Integration
Category: Advertising
Category: Marketing Effectiveness
Category: Marketing Strategies
Category: Contextual Advertising
Category: Paid media
Category: Marketing Budgets
Category: Key Performance Indicators (KPIs)
Category: Communication Strategies
Category: Bidding
What you'll learn
Skills you'll gain
Category: Social Media
Category: Digital Advertising
Category: Marketing Strategies
Category: Media Buying
Category: Marketing
Category: Content Strategy
Category: Digital Marketing
Category: Social Media Strategy
Category: Performance Analysis
Category: Relationship Management
Category: Paid media
Category: Google Ads
Category: Advertising Campaigns
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Frequently asked questions
La especialización está pensada para realizarse a lo largo de cuatro meses desde el inicio del primer curso.
No necesitas conocimientos profundos sobre este tema.
Te recomendamos comenzar por el curso llamado: Pilares del Marketing Digital. Luego, puedes elegir el siguiente curso según tus intereses. No es necesario hacerlos en un orden específico.
More questions
Financial aid available,