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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,030 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 9, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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3101 - 3125 of 5,358 Reviews for Marketing in a Digital World

By Priyanka R

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Apr 30, 2020

Interesting subject to be learnt

By Piyush R B

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Apr 22, 2020

Great course and great learning!

By Nabeel A

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Aug 18, 2019

Best course with great learning.

By Athary K A

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Jul 24, 2019

Amazing course really enjoyed it

By Shweta

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Jul 30, 2018

i learned alot from this course.

By Lisa B

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Jun 1, 2017

Awesome course. I learned a lot.

By Affonso S

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Sep 24, 2016

Really also and relevant content

By Iuliia P

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Mar 15, 2016

Very useful and exciting course.

By JJ

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Mar 6, 2016

Amazing and enlightening course!

By Harshitha Y

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Nov 3, 2023

Excellent course for Beginners!

By STELLA U K

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Oct 4, 2022

Very interesting and inspiring

By Ouidad E Y

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Jan 24, 2022

The course is very informative.

By Abdulmnnan F

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Dec 4, 2021

It was so helpful to me, thanks

By Udochukwu N

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Oct 29, 2021

PREFECT FOR 2021 AND THE FUTURE

By Anna M Z

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Oct 1, 2021

Amazing course, well structured

By Muhammad E F

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Apr 16, 2021

Thankyou University of ILLINOIS

By ALEXANDROS N

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Apr 15, 2021

it was an amazing experince !!!

By Stéphane D

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Feb 24, 2021

great course with great speaker

By Solvita C

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Jan 15, 2021

This was an exciting adventure!

By Dana Y S

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Sep 30, 2020

i'm really enjoying this course

By Nidhi

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Sep 12, 2020

knowledge gaining and effective

By Shreyans A

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Aug 10, 2020

very informative and fun course

By Avanti P

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Jul 25, 2020

really useful and knowledgeable

By Jean-Marie G

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Jul 23, 2020

Practical, applicable and fun !

By Jenna L A

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Jul 20, 2020

The class was very interesting.