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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,289 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

JC

May 26, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

SP

Aug 8, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

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1626 - 1650 of 1,674 Reviews for The Strategy of Content Marketing

By Neehal B

Sep 15, 2020

It was average

By Sajjad m z

Apr 18, 2024

certificate?

By VICTORIA J

Oct 27, 2022

interesting

By Luz M R T

Nov 21, 2024

Excelente

By Santiago B

Aug 30, 2024

NORMAL

By Hasib U

Jul 6, 2020

good

By ZHANG Y

May 28, 2019

DONE

By ديانا م

Sep 11, 2024

تمت

By Nick A

Jul 11, 2023

There are two reasons why I rated this as 2*. Firstly , this shows that great content does not necessarily equal a course. The content in the course is top notch, but it is mostly delivered in a series of podcasts rather than in a structured lesson format. What's more the assignments don't always match. Probably worst of all, it is far too easy to pass the course. The multiple choice quizzes just require common sense. I passed module 5 without listening to any of the content. The peer-assessment are an absolute joke. I was graded 100% by my peers and my submissions were weak. 12 of the 14 submissions I peer-reviewed were terrible, but I bet they all passed with 100% too (or at least they were by others except for me). Passing this course is uttelry meaningless, but if you have good self-study skills, a student could, if they chose, learn a lot from the content

By Cosmos

Feb 21, 2021

The course is exceptional, I have learned so many things regarding marketing, content writing and strategic use of it. There were amazing exercises to understand profiling my niche and how to write compelling headline. Each and every piece of knowledge was great. For this I gave 2 starts, I would have given 5 stars if the author of the content would not have attacked and profiled my country, Romania in the content, with allusion that Romania is a country of IT law infringers. THIS IS HIGHLY UNETHICAL, RACIST AND PREJUDICIVE AGAINST MY COUNTRY. I am surprised that Coursera did not react till now to change anything in this direction. Maybe because this kind of talk is highly approved and accepted.

By Lourdes P

Sep 9, 2024

El curso está genial, pero al ser en inglés me ha costado mucho seguirlo. De hecho, los podcast no he podido escucharlos, por lo que el aprendizaje se me ha quedado corto. La fórmula de que los trabajos los evalúen otros compañeros tampoco me parece muy adecuado, porque la mayor parte de ellos están en inglés y, ni yo entendía muy bien algunos de ellos, ni algunos compañeros entendieron los míos.

By Skylar C

Jun 8, 2020

The materials are quite old and have a lot of dead links. The assignments could be clearer. Especially as the teacher no longer works at Copyblogger, this feels a bit outdated and ready for some improvements.

I do like a lot of the materials and I think it did help me a lot- but that's all the more reason why it could stand to be refreshed.

By ALLI O .

Jun 10, 2020

my assignment since module 3 is yet to be reviewed by other coursemates which are causing a delay in completion of my course, I am done with my course up to the 5th week but cant still finish up, I can't send a mail for help nobody to attend to me, please something should be done about it asap.

By Shaun S

Sep 2, 2022

The peer assignment in chapter 4 was ridiculous. I passed everything else with no problem, but rewrote the peer assignment 4 times and still had students giving me a 3, no opinion, with no response as to why they gave me this response, or as someone did, paste in some jibberish as a response.

By Oleksandra

Jan 29, 2021

I was expecting a great course. All materials you can freely read on their blog - nothing new there. Too much bla bla - huge big way to the point. The idea of the course is nice, but it is not equal to what you get during the course.

By Alex M

Jan 12, 2023

Assignment directions were not clear. It was hard to connect the empathy map with the directions and expectations of this course. The content itself was just recycled statements and overly repetitive.

By laura t

Apr 7, 2021

mine time is valuable because the course does not have an actual certificate from that university and it is not fair to pay so that they do not give you a certificate as it should be.

By Celeste C

Dec 26, 2023

First two weeks were ok and kinda useful but repetitive. Week three was ultra repetitive and couldn´t even finished the course because it was so boring, sorry.

By Oyku S O

Dec 4, 2024

Content is weak and too broad. More than a course content, it was a podcast between two people who just talked about their own past experiences.

By Abhiman S

Jun 11, 2020

Basic Content and knowledge, not so out of the box course. Half of the course is on the Mp3 platform, no resources used or mentioned.

By Elizabeth N C

Sep 23, 2021

It remains to explain more of marketing content strategies that is more dynamic in the practical case lessons resembling a real case

By LAURA D A

Jul 19, 2020

The audio lectures are not as effective. I was expecting a video since this is a course, not a podcast.

By Aurélie M

Mar 22, 2025

il manquait des vidéos.. certains modules présentaient des personnes qui n'ont jamais parlé.

By Hooman D

Apr 6, 2022

The course has some strong materials in there, but it's too disorganized to make any sense.

By maheshi n

Jan 31, 2023

videos are not helpful and content also need more description