This course has truly changed the way I create content. Taking the time to create an empathy map with the support of information and short audio clips from experts literally flipped my small business on it's head- in a good way. We always think about the product or service, but forget about the person (their lifestyle, goals, needs, preferences) and so relating content to them and weaving in products and services.. that's the tea right there. The only reason I am giving this 4 stars is because I found the readings too long and they all looked the same. Some variance in them would be really beneficial especially for me as I find reading documents very difficult (ADHD) but am very happy to listen to podcasts etc. I would recommend this to anyone who wants to learn about content marketing and start applying it immediately- it's a really great course.

There is nothing specific that you can learn with this course. The course includes a lot of interviews with a specific representative of an organization that works on content development. A few helpful tips here and there but the overall content of the course is very abstract and lacks practicality.

Social meida and other mediums have advanced and I wish the course would be updated to today's times and new means of content marketing.

Sonia is a great presenter, but the content (ironically), execution and grading system made this course one of the worst I've ever taking (on Coursera and beyond).

1) The content jumps from beginner level (explaining the basic frameworks, differences between attraction and action content, etc.) to pretty advanced (discussing metrics without even explaining what they mean). Also, a decent share of the whole content is repeating what has already been said.

2) Completing the course takes way more time than you expect. All because of the countless podcasts you won't be aware of before you get to them (not the mention it's not explicitly stated where, when and how you are supposed to find them). Also, no notes, no reviews after, no summary of the podcasts.

3) The majority of reading references are Copublogger short books - again, you'll have to spend way more time going through each and every one of them if you want any further explanation (this is, apparently, counts as podcast "notes"). Instead of providing students with a short summary (or a concise article), they send you a 50-page book.

4) Ridiculous grading system. First, only two other students will decide your grade that worth 30% of the final grade. Second, the most heavy-weighted criteria are purely subjective ("How effectively does the learner match the image of the avatar with the demographic and bio description? - N/A / Very poorly / Poorly / No opinion / Effective / Very effective" - this is a real example from that submission).

I'm discouraging you from taking this course (I did learn something new) but rather want to spare you many moments of despair and rage this course caused.

The strength of the course is provide in exercises than the content/video lectures. I have some issues with logistics - some video lectures are very short and do not provide direction that the remaining audio of that lecture can be found in downloads. Information can be better organized.

The downside is having assignments peer-reviewed, as sometimes I have to go through several rounds of revisions and submissions due to peer scoring, but they do not provide comprehensive feedback on what I should be improving. It makes it difficult to progress. I would prefer to have instructors provide feedback on my assignments.

I did not like that the first week of the lesson was about creating a website to be a content marketer, I think it could have been used for better information. The videos are succinct and do not go very in depth as the instructors depend on the students to read heavily on the e-books that are provided.

There was so much great content to offer in this course, but the presentation of it was just awful. Quick 1:00 videos introduced key topics, while 10:00-17:00 mp3s – with NO slides or accompanying visuals – covered the core content of the class. 40% of the grade hung on the High Five project, yet the core of what Authority was supposed to look like in the project and in real life seemed to be completely glossed over. And there was absolutely no way to contact anyone other than other students to get more info on Authority, the High Fives, or other key contents of the class. Extremely poor presentation and honestly a waste of several weeks, except for the certificate earned.

The course should be called, "Introduction to copyblogger, an editorial course on becoming a copywriter."

Poorly structured course, weird jumps to different segments especially while introducing the so called 7 A approach.

The additional reading material of the 7 As is an absolute nightmare and basically contradicts everything emphasized prior to the awful text of Brian Clark. A word salad garnished with the limited vocabluary of a snail.

Pretty serious waste of time.

Unfortunately, this course was mainly filled with podcasts, no visuals, and assignments which lacked information. I had high hopes for this course and the reading material was very well written. However, for a course that was meant to teach me how to capture information and generate sales, it couldn't even capture my attention!

I really wish I would've been able to complete this course. I spent weeks going through all the material, which is a bit repetitive at times... and then I can't complete it because it won't let me upload one of the assignments... automatic fail. I put a note and left a message and even 2 years later, still no response...

It is suitable only for beginners.

Please update your materials - they are really getting old. Remove Google+ from your examples.

Outdated info, Google + nolonger exists. People no longer want ads on social media, Pinterest is a search engine with social sharring properties, people go there to actually look for products, services and recomendations. Why would I focus my attention in an area where scams are prevalent, this type of activity is found anoying? Surely there is a much more professional, trustworthy way for content marketing. The buyer's journey is an unwritten understood concept because EVERYONE BUYS, but not everyone can sell. Should spend more time talking about that process in content marketing than social media,. Found the short videos rather contradicting as in one Simon says don't swipe headlines from magaizines, then in the next she states this is the best way to get headlines. Found the quizes to be rather predictive.

I was very disappointed with this course. Most of the useful information was in a "podcast" format without any visuals to accompany them. The whole course felt like one big, poorly produced advertisement for Copyblogger. I really didn't learn anything new and felt like it was a bit of a waste of time. I'm glad I did not pay for the course.

Unfortunately, these evaluations of peers don't help at all. They act as if they are the super professionals, but without helpful inputs or suggestions for improvement.

Firstly it was quite good, but then a tutor pushed a self-promotion with spreading her hand-outs. There were good words without deeping in ideas of that words.

Too much repetition and most of the readings read like advertisement for copyblogger rather than giving actual information/

Buggy course platform. Unable to get reviewers to review my assignment unless I posted in the discussion forums.

i'm so confused due the fluency of the course

really distracting me due to the mp3 discussion

I am unhappy that I did not see the full content of this course.

an endless banality sequence

not what i expected

very bad

This course has been incredibly helpful in shaping my approach to content marketing. Moving forward, I plan to develop a clear buyer persona and create a balanced content calendar that includes educational, inspirational, entertaining, and conversion-focused content. I also intend to strengthen my calls-to-action to guide my audience toward meaningful steps, such as signing up for emails or making a purchase. One key idea I gained from the course is the power of emotional storytelling and how using strong visuals can increase engagement. I also learned the importance of working with legal and compliance teams to ensure that all content is ethical and copyright-safe. I believe I’m already doing well in maintaining a consistent brand voice and posting content that informs and inspires my audience. However, I know I need to improve the conversion side of my content and explore more interactive elements like quizzes or polls. Overall, this course fulfilled my learning objectives and gave me a solid foundation in content strategy. If anything was missing, it would be a deeper focus on SEO and some real-world case studies to show how content strategies are applied in practice.

This course has been very important for my development and professional growth. First of all, I would like to thank Professor Sonia Simone and all the interviewees who were able to exchange her knowledge with us, the truth is that it was very satisfactory. The course taught me new tools and search engines for the creation of a much more effective content marketing strategy... I have to say that I learned things that I had never seen before, since in my university career I did not have the opportunity to learn this whole bunch of new techniques... It was amazing...Thank you again for accepting me in the Financial Aid Program, and I invite anyone who is interested in content marketing to take this course...You will have an unforgettable experience!!!!

I really loved this course. It is a must have skill for anyone. Whether it be pure marketing or making your writing more attractive. Learning the ways to sell our vision plays a huge role in basically anything we are trying to accomplish. Importantly, you should see this like an expansion to a skillset you already have. You also need a certain amount of proficiency in your writing abilities (be it written English) to really get the most of this course. It helps if you enjoy reading a lot. [ As of 2023, there are scammers in the comments trying to swindle your information. Please be aware of malicious intents of people disguising as professors or students. ]

Thank you for this incredible course!

It was so great to dive in a atmosphere of positive creativity and professionalism.

Thank you teacher, for all the lessons and examples, videos and tests.

Thank you Coursera, for giving chance to study for free in this difficult moment.

I'm refugee from Russia to Sweden, restarting my life again now in new country.

So, it's essential for me to have new skills and knowledge, for free now.

It was a blessing for me to take part in this course, really.

Thank you all!