• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Preview
      Preview
      U

      University of Michigan

      Community Organizing for Social Justice

      Skills you'll gain: Community Organizing, Social Justice, Community Development, Diversity Awareness, Discussion Facilitation, Social Sciences, Cultural Diversity, Interpersonal Communications, Conflict Management, Sociology, Program Evaluation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      323 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      E

      ESSEC Business School

      Raison d’être et Entreprise à Mission

      Skills you'll gain: Business Transformation, Corporate Sustainability, Organizational Strategy, Sustainable Business, Environmental Social And Corporate Governance (ESG), Organizational Change, Governance, Business Ethics, Business Modeling, Law, Regulation, and Compliance, Case Studies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      141 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de Chile

      Inclusión social de personas con discapacidad desde un enfoque de derechos.

      Skills you'll gain: Disabilities, Social Work, Health Policy, Social Justice, Special Education, Community and Social Work, Diversity Awareness, Public Policies, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Health Care, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      361 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Gestión del análisis de datos

      Skills you'll gain: Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Data Management, Analytical Skills, Statistical Inference, Team Management, Statistical Modeling, Strategic Decision-Making, Data Presentation, Statistics, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      101 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Inteligência Artificial Aplicada ao CRM

      Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Predictive Analytics, Sales Management, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Data Science, Data Analysis, Data Manipulation, Applied Machine Learning

      4.4
      Rating, 4.4 out of 5 stars
      ·
      97 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Teaching Popular Music in the Classroom

      Skills you'll gain: Music, Musical Composition, Education Software and Technology, Instrumental Music, Teaching, Music Performance, World Music, Classroom Management, Cultural Responsiveness, Cultural Diversity, Creativity, Empowerment, Collaboration, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      102 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Geneva

      Exercer son esprit critique à l’ère informationnelle

      Skills you'll gain: Cognitive flexibility, Critical Thinking, Scientific Methods, Learning Strategies, Research, Research Methodologies, Psychology, Media and Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      73 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Strategy & B2B2C Routes to Market

      Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      66 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Creative Design, Prototyping, and Testing

      Skills you'll gain: Product Development, New Product Development, Wireframing, Product Design, User Experience Design, Prototyping, Persona (User Experience), Design Thinking, Conceptual Design, Human Centered Design, Product Testing, Project Management, Product Management, Agile Methodology

      4.2
      Rating, 4.2 out of 5 stars
      ·
      93 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Copenhagen

      Data Literacy – What is it and why does it matter?

      Skills you'll gain: Data Literacy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Journalism, Analytical Skills, Big Data, Information Privacy, Data-Driven Decision-Making, Data Security, Law, Regulation, and Compliance, Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      188 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Colorado System

      Queering the Schoolhouse: LGBTQ+ Inclusion for Educators

      Skills you'll gain: Curriculum Development, Education and Training, Workplace inclusivity, Advocacy, School Counseling, Student Support and Services, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Lifelong Learning, Cultural Responsiveness, Social Justice, Community Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      143 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      P

      Peking University

      社会调查与研究方法 (下)Methodologies in Social Research (Part 2)

      Skills you'll gain: Survey Creation, Interviewing Skills, Statistical Analysis, Data Quality, Research Methodologies, Data Cleansing, Data Collection, Research Design, Scientific Methods, Social Sciences, Case Studies, Data Mining, Quantitative Research, Qualitative Research, Research Reports, Big Data

      4.9
      Rating, 4.9 out of 5 stars
      ·
      25 reviews

      Mixed · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    genai in social media marketing
    meta social media marketing capstone
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…155156157…406

    In summary, here are 10 of our most popular social media marketing courses

    • Community Organizing for Social Justice : University of Michigan
    • Raison d’être et Entreprise à Mission: ESSEC Business School
    • Inclusión social de personas con discapacidad desde un enfoque de derechos.: Universidad de Chile
    • Gestión del análisis de datos: Johns Hopkins University
    • Inteligência Artificial Aplicada ao CRM: Fundação Instituto de Administração
    • Teaching Popular Music in the Classroom: Berklee
    • Exercer son esprit critique à l’ère informationnelle: University of Geneva
    • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
    • Creative Design, Prototyping, and Testing: University of Maryland, College Park
    • Data Literacy – What is it and why does it matter?: University of Copenhagen

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok