The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.

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Value Chain Management Specialization
Master Value Chain Analysis. Acquire critical business management competencies to create, measure, and maximize value.



Instructors: Gary Hecht, Ph.D.
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What you'll learn
Skills you'll gain
- Supply Chain Management
- Business Operations
- Integrated Marketing Communications
- Cost Accounting
- Operational Analysis
- Process Improvement
- Manufacturing Operations
- Quality Control
- Supply Chain
- Marketing Planning
- Product Strategy
- Strategic Marketing
- Performance Measurement
- Marketing
- Branding
- Management Accounting
- Operations Management
- Marketing Strategy and Techniques
- Supply Chain Planning
- Organizational Strategy
What’s included

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- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Illinois Urbana-Champaign

Specialization - 6 course series
What you'll learn
Describe fundamental concepts of managerial accounting.
Apply the financial perspective of accounting for costs.
Address common "what-if" questions using cost-volume-profit (CVP) analysis and apply CVP analysis in a variety of scenarios.
Apply activity-based costing (ABC) and recognize the influence of setting and decision characteristics on the relevance of ABC systems.
Skills you'll gain
What you'll learn
Prepare a master budget and its key components.
Evaluate capital investments via a variety of measures.
Calculate, interpret, and investigate variances.
Compute and interpret financial performance measures.
Skills you'll gain
What you'll learn
Understand the role of operations management.
Relate underlying principles to operations management frameworks and techniques.
Synthesize information to make operations decisions in important areas.
Evaluate processes on different dimensions.
Skills you'll gain
What you'll learn
Discover, implement, and sustain process improvements in organizations.
Practice the use of statistics for analyzing variation in processes.
Understand frameworks and techniques for supply chain management.
Value the relationship of operations and supply chains with environmental sustainability.
Skills you'll gain
What you'll learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you'll gain
What you'll learn
List all elements of the Marketing Mix and explain the role each element plays in creating value.
Evaluate the use of different Channels of Distribution by existing businesses.
Critique Advertising execution and create a persuasive Advertising piece.
Develop a Marketing Plan proposal.
Skills you'll gain
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Build toward a degree
This Specialization is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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Frequently asked questions
Each course in the Specialization offers regular and open enrollment. You can begin and complete the course on your own schedule.
It is recommended that the courses in the Specialization be taken in the order outlined.In the Capstone Project, you will have the opportunity to synthesize your learning in all courses and apply your combined skills in a final project
Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in 3-6 months.
More questions
Financial aid available,