This Specialization is intended for both current and new product managers working in digital who want to apply a portfolio of modern practices to developing their products and teams. Through five courses, you will cover applications of product design, hypothesis-driven development and agile, all at the heart of modern product management.

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Digital Product Management Specialization
Implement a modern approach to product management. Master the fundamentals that create great teams and products

Instructor: Alex Cowan
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What you'll learn
Create and manage a team charter that drives alignment and autonomy
Lead from the front with actionable design narrative on your customers
Create a culture of experimentation with hypothesis-driven development
Instrument relevant, actionable analytics into your product program
Overview
Skills you'll gain
- New Product Development
- Design Thinking
- Team Leadership
- Analytics
- Agile Methodology
- User Story
- Team Building
- Product Testing
- Continuous Delivery
- Team Management
- DevOps
- Innovation
- Agile Product Development
- Agile Project Management
- Customer Analysis
- Product Improvement
- Agile Software Development
- Usability Testing
- Product Management
- Team Performance Management
What’s included

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Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Virginia

Specialization - 5 course series
What you'll learn
How to create the actionable focus to successfully manage your product
How to focus your work using modern product management methods
How to manage new products and explore new product ideas
How to manage and amplify existing products
Skills you'll gain
What you'll learn
How to evaluate and explain the relevance of concepts and practices from the agile development methodologies
How to create a strong shared perspective and drive to value using design methods like personas and problem scenarios
How to diagnose what software will be valuable to the user and how to test your ideas using agile user stories and prototypes
How to facilitate narrative collaboration with user stories and prototypes
Skills you'll gain
What you'll learn
How to drive valuable outcomes for your user and reduce waste for your team by diagnosing and prioritizing what you need to know about them
How to focus your practice of agile by pairing qualitative and quantitative analytics
How to do just enough research when you need it by running design sprints
How to accelerate value delivery by investing in your product pipeline
Skills you'll gain
What you'll learn
How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.
How to pair your hypotheses on customer personas and problem with analytics.
How to test propositions (a la Lean Startup) so you don’t build features no one wants.
How to instrument actionable observation into everything you build (a la Lean UX).
Skills you'll gain
What you'll learn
How to select and test agile practices to adaptively improve your team’s practice of agile
How to create an agile team charter that aligns your team’s focus with company strategy while leaving it free to work creatively
How to facilitate retrospectives with your team to iteratively, collaboratively improve your practice of agile
How to support your team’s transition to agile
Skills you'll gain
Earn a career certificate
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Frequently asked questions
To earn the Digital Product Management Specialization, you'll need to complete just one additional course: Digital Product Management: Modern Fundamentals.
You may earn Project Management Institute (PMI) professional development units (PDUs) and Contact Hours for completing courses in the specialization. To do so, log in to PMI to access your account and submit a report.
You will be able to diagnose what product/market fit means for a corporation, and translate that into working charters for digital teams. From there, you'll learn how to apply that charter to the work of diagnosing what users need, testing propositions, and building product.
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Financial aid available,