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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,030 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 9, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

Filter by:

2051 - 2075 of 5,358 Reviews for Marketing in a Digital World

By Amilcar J L R

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May 28, 2021

The only evaluation I can give to this course is EXCELLENT in every way.

By Chahat

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May 26, 2021

A very insightful course which is taught extremely well. Learned a lot!

By Raghava B S K

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Feb 11, 2021

Extremely worth it. never gets boring. At the end we learn many things.

By xinyi m

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Dec 14, 2020

I like this course very much, very new perspectives, very new literature

By Julio E B A

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Sep 7, 2020

This course was really incredible, it encouraged me to study Marketing!!

By Martha L A D

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Sep 1, 2020

Excellent course! I learned a lot about marketing mix in a digital area.

By Saurabh A

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Aug 10, 2020

Using the case study method for very good for understanding the concepts

By Abhiram B

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Jun 25, 2020

Great content and the case study helped a lot to understand the concept.

By Deborah S

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Jun 13, 2020

Overall a good and interesting course with a personable likable teacher.

By ABHIJEET R

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Jun 7, 2020

insight about all the major aspect of the marketing in the digital world

By Yousra C

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Jun 1, 2020

This was a very rewarding experience. Thank you so much for this course!

By Hiroko E

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May 25, 2020

Fulfilled contents with examples, easy to understand even for beginners!

By Emperatriz O

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Oct 18, 2019

Excellent program, thank you, Professor Aric Rindfleisch, I learn a lot.

By Rafael A M

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Nov 20, 2017

Excellent course, I really encourage you to take it!! You won't regret!!

By Dhruv S K

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Jul 19, 2017

For a beginner course it is slightly time consuming but very interesting

By Vasiliki R

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Oct 22, 2015

Definitely reccomend it!

The best on its domain!

Thank you for everything!

By Freddy G

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Dec 29, 2021

I loved this course. It laid a great foundation for the future courses.

By ASHEQUL I

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Aug 26, 2021

Thanks but I want all future updates about this course in my dashboard!

By Aaliya R

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Jun 22, 2021

inspite of completing the course i have not receive the certificate yet

By rihem s

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May 24, 2021

I Was shocked by how much Depth this course offers, totally worth it :)

By Rohit J

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May 18, 2021

This course was really helpful in understanding the marketing concepts.

By Beth R S

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Jan 9, 2021

Excellent and engaging course. I looked forward to all of the lectures!

By Jenny A D V

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Nov 2, 2020

I love this course. Learned a lot and professor is soo good. Thank you!

By Bubenchshikov S V

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Oct 19, 2020

The course proved to be very interactive, informative and contemporary.