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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,030 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 9, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

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2976 - 3000 of 5,358 Reviews for Marketing in a Digital World

By MARCELO V

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Apr 25, 2017

The exercises were very interactive.

By Sasi K S

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Nov 29, 2016

Loved the concepts and case studies!

By Krisztina F

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Jul 5, 2016

Excellent material and case studies.

By Dara Z

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Apr 20, 2016

I find this course very interesting.

By Shuba D

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Feb 23, 2016

excellent start to a specialization.

By DEEPAK S

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Oct 18, 2022

It is good for marketing Analysis.

By Emmanuel O

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Jan 9, 2022

Its was well elaborated and precise

By muskaan r

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Sep 27, 2021

Really enjoyed learning on Coursera

By Edula. S

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Aug 23, 2021

It's very useful to me to my future

By SOMYA S

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May 27, 2021

Its a nice experence during cource

By Madumere C N

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May 25, 2021

Highly interactive and interesting.

By ANIATOUB B

•

May 2, 2021

I did not receive the certificate ?

By Nader H S

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Jan 30, 2021

Perfect course! Made me learn a lot

By Nandhini.S

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Jan 19, 2021

the course was really useful for me

By ALMIGDAD A M O

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Oct 22, 2020

I want to say just.. Great job ❤️🙏

By P H M

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Sep 22, 2020

very good course and worth choosing

By Usama

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Sep 21, 2020

excellent course to get you started

By Esakirani B

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Sep 11, 2020

It is very useful platform to learn

By MISS K S

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Sep 3, 2020

it's good and very helpfull for me.

By GOLAM H

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Sep 2, 2020

Excellent Course & Very informative

By deepak s

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Jul 22, 2020

This course was very helpful for me

By PIYUSH K

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Jul 9, 2020

This was a very interesting course.

By June C

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Jun 21, 2020

Interesting, engaging, informative.

By Joan P

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Jun 6, 2020

Excellent course, I really liked it

By Raiane M C

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Jun 6, 2020

It is fun and interesting to learn.