Generative AI in Marketing

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Generative AI in Marketing

Instructor: Board Infinity

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply AI tools like ChatGPT and DALL·E to create blog posts, ads, social media, and video content tailored to brand needs
Automate marketing workflows with AI, including campaign targeting, personalization, customer segmentation, and optimization.
Analyze real-world case studies of AI in digital marketing to connect strategy with measurable performance outcomes.
Evaluate ethical, creative, and strategic considerations when applying AI tools in marketing campaigns.

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There are 2 modules in this course

Generative AI is transforming the marketing landscape by automating content creation, enhancing personalization, and optimizing campaigns with data-driven insights. This course introduces practical applications of generative AI in marketing, including AI-powered tools such as ChatGPT, DALL·E, and Synthesia to create blogs, ads, videos, and social media campaigns. You will explore how AI supports marketing automation, personalization, and campaign optimization with real-world case studies.

The course begins with AI for content creation, covering natural language processing, image and video generation, and prompt engineering for marketers. You will learn to use AI ethically while applying strategies to create engaging and brand-aligned campaigns. Next, the focus shifts to AI-powered marketing execution, where you will apply generative AI to automate email campaigns, paid ads, customer segmentation, and performance tracking. By combining hands-on exercises with strategic insights, this course prepares you to leverage AI in digital marketing for efficiency, creativity, and measurable impact. By the end of this course, you will be able to: - Apply AI tools for creating marketing content across blogs, social media, ads, and video. - Automate campaigns with AI-driven personalization, targeting, and optimization. - Evaluate ethical and strategic considerations of AI in marketing workflows. - Use case studies to apply generative AI for real-world marketing success.

This module explores how generative AI tools support content creation across blogs, images, videos, and ads. You will learn natural language processing, prompt engineering, and AI-based design workflows. Practical labs will help you apply ChatGPT for ad copy, DALL·E for image generation, and Synthesia for video content, while understanding ethical use cases and brand alignment.

What's included

11 videos2 readings4 assignments1 discussion prompt

11 videosTotal 41 minutes

Introduction to the Course1 minute
Meet your Instructor0 minutes
What is Generative AI and How Does it Help Marketers?3 minutes
Key AI Tools for Marketers5 minutes
Basics of AI Prompting for Marketing4 minutes
Creating High-Quality Blog and Article Content with ChatGPT3 minutes
Writing Engaging Social Media Content with AI5 minutes
AI for Ad Copy and Product Descriptions4 minutes
Generating Marketing Images with AI4 minutes
AI for Video Creation – Basics and Tools3 minutes
Case Study: AI-Generated Video Ads3 minutes

2 readingsTotal 20 minutes

Syllabus5 minutes
Read more about AI-Powered Marketing Trends15 minutes

4 assignmentsTotal 60 minutes

Graded Quiz: AI for Content Creation30 minutes
Practice Quiz: Introduction to Generative AI in Marketing10 minutes
Practice Quiz: AI for Text Content – Blogs, Social Media, and Ads10 minutes
Practice Quiz: AI for Image and Video Content10 minutes

1 discussion promptTotal 10 minutes

Meet and Greet10 minutes

This module focuses on AI-driven automation in marketing campaigns. You will apply AI tools to personalize email campaigns, create targeted ads, optimize A/B testing, and analyze campaign performance. Using case studies, you will explore predictive analytics, sentiment analysis, and real-world applications of AI in campaign management.

What's included

11 videos1 reading4 assignments

11 videosTotal 51 minutes

Using AI to Personalize Marketing Content2 minutes
AI-Powered Email Marketing7 minutes
Case Study: AI-Powered Email Personalization5 minutes
AI for Paid Ads – Writing and Optimizing Ad Copy6 minutes
AI in A/B Testing and Performance Analysis5 minutes
Case Study: AI-Driven Ad Campaign Success3 minutes
Ethical Considerations in AI Marketing4 minutes
Maintaining Brand Voice and Quality with AI6 minutes
Future Trends in AI-Powered Marketing3 minutes
Final Case Study & Course Wrap-Up4 minutes
Course Closure - Gratitude !1 minute

1 readingTotal 15 minutes

Read more about Personalized Marketing with AI & Ethics15 minutes

4 assignmentsTotal 60 minutes

Graded Quiz: AI-Powered Marketing Execution30 minutes
Practice Quiz: AI for Marketing Automation and Personalization10 minutes
Practice Quiz: AI in Advertising and Campaign Optimization10 minutes
Practice Quiz: Ethical AI Use and Future Trends10 minutes

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Instructor

Board Infinity

184 Courses302,180 learners

Offered by

Board Infinity

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Frequently asked questions

Generative AI in marketing refers to the use of artificial intelligence tools like ChatGPT, DALL·E, and Synthesia to create and optimize marketing content such as blogs, ads, videos, and social media posts.

The course combines theory, hands-on practice, and case studies to show how AI can automate campaigns, personalize customer experiences, and improve marketing ROI.

This course is ideal for digital marketers, content creators, brand managers, and business owners looking to use AI for campaign automation and content generation.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.