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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,330 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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2426 - 2450 of 6,823 Reviews for Foundations of Digital Marketing and E-commerce

By Nilesh G

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Nov 27, 2023

good and addtional knowledge has been getted into this program.

By Asmaa H

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Nov 16, 2023

I liked every single step of it, the teachers and the work done.

By Francisco M L A

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Nov 3, 2023

I loved it, super complete. I'm glad this is just the beginning.

By Birgilio R C

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Oct 10, 2023

Great course and tools for Marketing & e-commerce understanding.

By Zia u R

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Sep 25, 2023

It was a great experience. This course covered all basic things.

By Cassandra W

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Sep 25, 2023

Great Class to take to give you a foundation of DM and Ecommerce

By Shahzada M H

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Aug 16, 2023

This course is full of knowledge and learning. 100% recommended.

By Kristin G

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Aug 5, 2023

excellent combination of video and content for digital marketers

By Pinakin S

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Jul 16, 2023

Amazing, simple amazing. Perfect course which I was looking for.

By abhinav t

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Jun 6, 2023

i have gained much knowledge from this digital marketing course.

By Harsh V

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Apr 17, 2023

Good one to know the basics of Digital Marketing and E-commerce.

By Neville O

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Mar 9, 2023

I really enjoyed this course. I hopeful and eager to learn more.

By Chiel D

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Mar 1, 2023

Great basic concept in learning digital marketing and e-commerce

By Daniyal P

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Feb 27, 2023

This is a Excellence course of Digital Marketing and E-commerce.

By ss s

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Nov 22, 2022

Basics of Digital marketing were taught very well. Thanks a lot!

By Ndudi M M

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Nov 10, 2022

The course is Fulfilling, Educative, Instructive, and Provoking.

By abid r

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Oct 29, 2022

I really enjoyed the course and i am very excited to learn more

By Tadevosyan L A

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Oct 23, 2022

Thank you for an amazing opportunity !!!! I love those courses.

By Abdul M A

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Oct 18, 2022

Course is more informative and powerful for developing skillset

By abdalla o

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Oct 18, 2022

it's a helpful and amasing course i appriciate all the partners

By Manish C

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Sep 30, 2022

Very good course to understand the basics of digital marketing.

By Emefa V

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Sep 26, 2022

A great foundation course. Gained a lot of insightful knowledge.

By Uday K

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Sep 15, 2022

Good Course for Students to get introduced to digital Marketing

By Rajnish

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Sep 8, 2022

This course will help me know every aspect of digital marketing.