Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,330 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

Filter by:

2376 - 2400 of 6,823 Reviews for Foundations of Digital Marketing and E-commerce

By Fiza l

•

Aug 5, 2025

I think this was really great!! i've learnt alot from this course

By Pornprom P

•

Aug 5, 2025

This offers more detailed insights than I got from another course

By Christian P

•

Jul 25, 2025

It was a good learning experience with great insight on the topic

By Harita

•

May 10, 2025

Engaging and well paced. Was interested to learn until the end :)

By Brooke Z

•

Apr 6, 2025

Great instructional content and challenging hands-on assignments.

By Aradhon M

•

Oct 31, 2024

This course is very important an Digital Marketing and E-Commerce

By keerthi m

•

Oct 15, 2024

The overall course structure and content is improved my knowledge

By Dremarc

•

Sep 26, 2024

It was fun and Id recommend it to anybody looking to be certified

By Alma G

•

Aug 11, 2024

I learned a lot and I'm very happy with everything I have learned

By Samir L

•

Jul 30, 2024

El curso es muy bueno para la introduccion a al marketing digital

By Zillehuma

•

Jul 29, 2024

I really enjoyed this course it was very interesting and helpful.

By VEENOSH A B

•

Jun 2, 2024

the information displayed were very easy to access and understand

By sumaiya a

•

Feb 6, 2024

Good one. I would give 5 stars for this course. thank you google.

By Alejandro

•

Jan 25, 2024

Muy buen curso, para lograr avances en temas de mercadeo digital.

By Fahad A

•

Jan 6, 2024

it was a great course i have learned a lot of skills through this

By Anna J O

•

Jan 4, 2024

I loved it. To the point encouraging and filled with good advice.

By Vanesa K C V

•

Dec 11, 2023

Everything I needed to learn from strach about Digital Marketing.

By Deleted A

•

Sep 17, 2023

This was a very well presented course, which i enjoyed very much.

By Mike C

•

Aug 28, 2023

Good foundation topics for those without background in Marketing.

By Lali M

•

Aug 14, 2023

This is a very interesting course which I wanna pursue to the end

By Aakriti b

•

Jul 16, 2023

Thank you coursera for your support it was really helpful for me.

By Sarah S

•

Jul 1, 2023

Good basic information is presented in easy to understand manner.

By Sameh S

•

Jun 6, 2023

good course and instractures

but i have problem on my certificate

By Marta S P G C

•

May 14, 2023

Very well organized and not boring. It makes more easier to learn

By J. E

•

Apr 24, 2023

Awesome. Covered all of the basics extremely well, thanks google!