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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,330 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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1876 - 1900 of 6,820 Reviews for Foundations of Digital Marketing and E-commerce

By Olusola O

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Apr 11, 2024

I've learnt a lot from this course. It has helped in my career as a digital marketer

By Sam D

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Jan 8, 2024

Super informative, eye-opening and a wonderful start to the Digital Marketing world!

By Md R M

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Oct 14, 2023

Through this course I got to know and learn a lot and besides I was surprised a lot.

By Nathan O

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Jul 27, 2023

Very helpful in learning the basics of a career in Digital Marketing and E-commerce!

By Amanda G

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Jul 25, 2023

Enjoyed the entirety of the course and the instructor was able to keep my attention!

By Chloe Y

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Jun 20, 2023

Awesome instructor!! Great course curriculum. Very easy to understand as a beginner.

By Peter B

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May 22, 2023

Excellent experience. Clear, Concise, Informative. Exactly what I was looking for.

By RUBAN S

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May 9, 2023

it's so wonderful to session and very informative communication skills also increase

By ShettyWaranglle N

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Apr 29, 2023

This was the best overview which i ever learned i got to know every aspect very well

By Pat G

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Apr 19, 2023

this part of the course was excellent and full of information that I used right away

By JM S

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Feb 6, 2023

I love the variation of lesson delivery---video, reading, testimonies, and coaching.

By Abiel K T

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Dec 6, 2022

It is very helpfull for next my journey

It is happy for taking this course

thanks God

By Albert C

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Dec 4, 2022

Wonderful enjoyed it alot. The presenter was clear and easy to understand. Thank you

By H H

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Nov 22, 2022

I really learn alot of things from this course.The fundamental of digital marketing.

By Julio S

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Nov 9, 2022

very useful and practical, bring me new paradigm and skill to dream bigger and start

By Omar S

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Aug 29, 2022

I recommend this course to anyone who wants to increase digital marketing knowledge.

By Audra C

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Aug 27, 2022

The course was just what I needed, answered all of my questions and I so enjoyed it.

By Muhammad A

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Jun 22, 2022

Great course, have gain new knowledge about Digital marketing and stratigies in use.

By Madelyn H

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Sep 12, 2025

Great certificate! I feel like I learned a lot and the content was very digestible.

By Mariana A

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Sep 2, 2025

Las explicaciones son claras y permiten entender los procesos del Marketing Digital

By Mayeriko B

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Jun 16, 2025

I am enjoying the process of the learning on this course and all the content in it.

By Priya G

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Apr 8, 2025

this course helped me to enhance my skill and build interest for digital marketing.

By aley s

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Apr 15, 2024

Its good but where is the certificate i finished the course and didn't receive any.

By Jason R

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Nov 27, 2023

It was a great Introduction to the world of marketing. It only touches the surface.

By Omar S A

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Oct 13, 2023

I was truly impressed by the course's balance of conciseness and comprehensiveness.