• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      AI for Cybersecurity

      Skills you'll gain: Anomaly Detection, Generative AI, Fraud detection, Intrusion Detection and Prevention, Malware Protection, Continuous Monitoring, Cybersecurity, Threat Detection, Cyber Threat Intelligence, Feature Engineering, Network Analysis, Cyber Security Strategy, Threat Modeling, Email Security, System Design and Implementation, Network Security, Jupyter, Authentications, Deep Learning, Machine Learning Software

      4.2
      Rating, 4.2 out of 5 stars
      ·
      67 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera

      Navigating Generative AI: A CEO Playbook

      Skills you'll gain: Google Gemini, Generative AI, AI Product Strategy, Organizational Change, Business Leadership, Business Transformation, Responsible AI, Business Strategy, Prompt Engineering, Employee Training, Risk Management, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      90 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IIMA - IIM Ahmedabad

      Leading with a Digital Strategy

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Organizational Effectiveness, Performance Improvement, Artificial Intelligence, Organizational Strategy, Emerging Technologies, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      127 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      Starweaver

      Fundamentals of Business Analysis

      Skills you'll gain: Stakeholder Engagement, Business Analysis, Business Systems Analysis, Organizational Change, Stakeholder Communications, Requirements Analysis, Stakeholder Analysis, Requirements Management, Change Management, Performance Analysis, Project Performance, Business Development, Quality Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Introduction to Healthcare Management

      Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Public Health, People Management, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Leadership and Management, Quality Improvement, Philanthropy, Health Information Management and Medical Records, Health Care, Health Policy, Organizational Leadership, Continuous Quality Improvement (CQI), Organizational Structure, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      77 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Sciences Po

      Entreprendre dans les Industries Culturelles à l'ère du numérique

      Skills you'll gain: Promotional Strategies, Business Modeling, Business Management, Target Audience, Entrepreneurship, Content Creation, Project Finance, Business Strategy, Digital Content, Consumer Behaviour, Culture, Digital Transformation, Innovation, Intellectual Property

      4.6
      Rating, 4.6 out of 5 stars
      ·
      161 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Amsterdam

      Reclaiming the Street for Livable Urban Spaces

      Skills you'll gain: Action Oriented, Community Organizing, Strategic Planning, Community Development, Change Management, Systems Thinking, Sustainable Development, Transportation Operations, Innovation, Advocacy, Experimentation, Policy Analysis, Case Studies, Environmental Issue

      4.7
      Rating, 4.7 out of 5 stars
      ·
      83 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      T

      Technion - Israel Institute of Technology

      New Product Development - develop your own new product

      Skills you'll gain: New Product Development, Budget Management, Risk Management, Resource Management, Project Management, Product Management, Project Planning, Agile Product Development, Scheduling, Innovation, Business Strategy, Technology Strategies, Simulation and Simulation Software

      4.4
      Rating, 4.4 out of 5 stars
      ·
      138 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      É

      École Nationale des Ponts et Chaussées

      Electric Vehicles and Mobility

      Skills you'll gain: Socioeconomics, Sustainable Development, Market Dynamics, Civil Engineering, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Engineering, Environmental Policy, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Climate Change Mitigation, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategic Management - Capstone Project

      Skills you'll gain: Case Studies, Plan Execution, Peer Review, Innovation, Organizational Strategy, Business Planning, Business Strategy, Competitive Analysis, Business Management, Business Analysis, Strategic Thinking, Strategic Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      375 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Cybersecurity Architecture

      Skills you'll gain: Identity and Access Management, Endpoint Security, Network Security, Cybersecurity, Threat Detection, Endpoint Detection and Response, Cyber Attacks, Data Security, Cyber Security Strategy, Secure Coding, Firewall, Application Security, Authentications, Infrastructure Security, Security Controls, Authorization (Computing), Security Information and Event Management (SIEM), Data Governance, Security Testing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      139 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      ESG for All

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Strategic Prioritization, Corporate Sustainability, Prioritization, Business Ethics, Sustainable Development, Adaptability, Governance, Accountability, Emotional Intelligence, Open Mindset, Discussion Facilitation, Diversity and Inclusion, Strategic Thinking, Compliance Management, Interpersonal Communications, Advocacy, Change Management, Strategic Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      96 reviews

      Beginner · Specialization · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…99100101…329

    In summary, here are 10 of our most popular marketing strategy courses

    • AI for Cybersecurity: Johns Hopkins University
    • Navigating Generative AI: A CEO Playbook: Coursera
    • Leading with a Digital Strategy: IIMA - IIM Ahmedabad
    • Fundamentals of Business Analysis : Starweaver
    • Introduction to Healthcare Management: University of Michigan
    • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
    • Reclaiming the Street for Livable Urban Spaces: University of Amsterdam
    • New Product Development - develop your own new product: Technion - Israel Institute of Technology
    • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
    • Strategic Management - Capstone Project: Copenhagen Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok