• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Program Managers

      Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Multimodal Prompts, ChatGPT, Generative AI, Responsible AI, Program Management, Risk Management, OpenAI, Stakeholder Engagement, Project Management Institute (PMI) Methodology, Stakeholder Analysis, Strategic Decision-Making, Business Risk Management, LLM Application, Stakeholder Management, Strategic Planning, Large Language Modeling, Governance, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.6K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Cybersecurity

      Skills you'll gain: Cybersecurity, Security Controls, Cyber Attacks, Security Management, Cyber Security Strategy, Incident Response, Cyber Risk, Security Information and Event Management (SIEM), Information Assurance, Data Ethics, Network Analysis, Ethical Standards And Conduct

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      37K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Optimization: Grow Your Presence

      Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Drive Engagement, Live Streaming

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Play It Safe: Manage Security Risks

      Skills you'll gain: Security Management, Threat Management, Cybersecurity, Cyber Risk, Risk Management, Incident Response, Vulnerability Management, Security Information and Event Management (SIEM), Security Controls, Continuous Monitoring, Information Systems Security, Enterprise Security, Risk Analysis, Threat Detection, Information Assurance, Auditing, Compliance Auditing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Implementation Capstone

      Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      114 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Adobe Digital Marketing Strategy

      Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Content Creation, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      274 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Dirección y Gestión de Negocios

      Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Business Process Management, Business Process, Branding, IT Management, Marketing, Talent Management, Brand Management, Business Process Improvement, Technical Management, Business Economics, Strategic Marketing, Operations Management, Leadership Development, Continuous Improvement Process, Market Dynamics, Economics, Economic Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Architecture

      Skills you'll gain: NoSQL, Data Warehousing, SQL, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Data Security, Linux Commands, Data Migration, Database Design, Data Governance, MySQL, Database Administration, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Data Store, Data Architecture

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.9K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud Architect

      Skills you'll gain: Cloud Infrastructure, Identity and Access Management, Kubernetes, Google Cloud Platform, Prompt Engineering, Application Deployment, Cloud Storage, Containerization, Infrastructure As A Service (IaaS), Cloud Computing, CI/CD, Terraform, Cloud Computing Architecture, Cloud Security, Cloud Management, Cloud Services, Load Balancing, Service Level Agreement, Infrastructure as Code (IaC), Network Planning And Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Digital Media Strategy, Web Analytics and SEO, Search Engine Optimization, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), Brand Management, AI Personalization, Personalized Service, Customer Relationship Management

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Generative AI for Cybersecurity Professionals

      Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Multimodal Prompts, ChatGPT, Generative AI, Cyber Threat Intelligence, Security Information and Event Management (SIEM), Threat Modeling, OpenAI, Threat Detection, Cybersecurity, Incident Response, LLM Application, Intrusion Detection and Prevention, Malware Protection, Large Language Modeling, Anomaly Detection, Vulnerability Management, Artificial Intelligence, Incident Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.7K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud Engineer

      Skills you'll gain: Cloud Infrastructure, Identity and Access Management, Kubernetes, Google Cloud Platform, Prompt Engineering, Cloud Storage, Containerization, Infrastructure As A Service (IaaS), Terraform, Cloud Computing Architecture, Cloud Management, Cloud Services, Load Balancing, Cloud Engineering, Application Deployment, Infrastructure as Code (IaC), Virtual Machines, Data Storage Technologies, Cloud Computing, Docker (Software)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…777879…788

    In summary, here are 10 of our most popular brand management courses

    • Generative AI for Program Managers: IBM
    • Foundations of Cybersecurity: Google
    • TikTok Optimization: Grow Your Presence: Coursera
    • Play It Safe: Manage Security Risks: Google
    • Marketing Mix Implementation Capstone : IE Business School
    • Adobe Digital Marketing Strategy: Adobe
    • Dirección y Gestión de Negocios: Universidad de Palermo
    • IBM Data Architecture: IBM
    • Preparing for Google Cloud Certification: Cloud Architect: Google Cloud
    • Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok