• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      A Crash Course in Causality: Inferring Causal Effects from Observational Data

      Skills you'll gain: R Programming, R (Software), Statistical Analysis, Statistical Methods, Statistical Modeling, Data Analysis, Probability & Statistics, Regression Analysis, Research Design, Graph Theory

      4.7
      Rating, 4.7 out of 5 stars
      ·
      568 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Reproducible Research

      Skills you'll gain: Rmarkdown, Knitr, Data Sharing, General Science and Research, Statistical Reporting, Data Analysis, Data Validation, Exploratory Data Analysis, R Programming, Technical Communication, Version Control

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented

      4.6
      Rating, 4.6 out of 5 stars
      ·
      962 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      E

      Edge Impulse

      Introduction to Embedded Machine Learning

      Skills you'll gain: Applied Machine Learning, Embedded Systems, Data Processing, Machine Learning, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Deep Learning, Data Analysis, Feature Engineering, Computer Programming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      739 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Machine Learning: Regression

      Skills you'll gain: Regression Analysis, Predictive Modeling, Supervised Learning, Statistical Modeling, Applied Machine Learning, Predictive Analytics, Feature Engineering, Machine Learning, Statistical Methods, Python Programming, Data Manipulation, Algorithms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Six Sigma Tools for Analyze

      Skills you'll gain: Six Sigma Methodology, Root Cause Analysis, Process Analysis, Probability Distribution, Process Capability, Statistical Process Controls, Lean Methodologies, Probability & Statistics, Process Improvement, Quality Improvement, Process Mapping, Statistical Analysis, Systems Of Measurement, Data Analysis, Statistics, Risk Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Machine Learning for Marketing

      Skills you'll gain: Marketing Analytics, Anomaly Detection, Digital Marketing, Web Analytics, Digital Advertising, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Search Engine Marketing, Supervised Learning, Online Advertising, Customer Retention, Text Mining, Predictive Analytics, Search Engine Optimization, Web Analytics and SEO, Google Ads, Google Analytics, Data Ethics, Data Mining

      3.9
      Rating, 3.9 out of 5 stars
      ·
      17 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      The fundamentals of hotel distribution

      Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Strategic Partnership, Competitive Analysis, Marketing Strategies, Web Design and Development, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Relational Databases (RDBMS)

      Skills you'll gain: Database Design, MySQL, IBM DB2, Relational Databases, Databases, Database Management Systems, PostgreSQL, Data Management, Database Architecture and Administration, SQL, Data Integrity, Data Modeling, Data Manipulation, Command-Line Interface

      4.6
      Rating, 4.6 out of 5 stars
      ·
      736 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Introduction to Business Analytics: Communicating with Data

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Infographics, Data Collection, Data Quality, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Analytics, Data Analysis, Analytical Skills, R (Software), Digital Marketing, Health Care

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      643 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of New Mexico

      Negocios Internacionales I

      Skills you'll gain: International Finance, Social Sciences, International Relations, Global Marketing, Intercultural Competence, Socioeconomics, Political Sciences, Cultural Sensitivity, Cultural Diversity, Business Economics, Economics, Economic Development, World History, Business Strategies, Operations Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Power Tools for Data Analysis

      Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Visualization, Data Visualization Software, Data Modeling, Microsoft Excel, Interactive Data Visualization, Pivot Tables And Charts, Data Transformation, Dashboard, Data Manipulation, Data Analysis Software, Microsoft Power Platform, Data Analysis, Data Import/Export, Big Data, Data Cleansing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…757677…360

    In summary, here are 10 of our most popular marketing analytics courses

    • A Crash Course in Causality: Inferring Causal Effects from Observational Data: University of Pennsylvania
    • Reproducible Research: Johns Hopkins University
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Introduction to Embedded Machine Learning: Edge Impulse
    • Machine Learning: Regression: University of Washington
    • Six Sigma Tools for Analyze: Kennesaw State University
    • Machine Learning for Marketing: O.P. Jindal Global University
    • The fundamentals of hotel distribution: ESSEC Business School
    • Introduction to Relational Databases (RDBMS): IBM
    • Introduction to Business Analytics: Communicating with Data : University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok