• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Fundamentals

      Skills you'll gain: Marketing, Marketing Channel, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Advertising, Media Planning, Product Lifecycle Management, Digital Media Strategy, Retail Store Operations, Conflict Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Applied Digital Literacy

      Skills you'll gain: Digital Design, Infographics, Content Creation, Graphic Design, Multimedia, Brainstorming, Web Content, Planning, Information Management, Research, Literacy, Lifelong Learning, Computer Literacy, Critical Thinking, Data Ethics, Analytical Skills, Digital Communications, Intellectual Property, Investigation, Peer Review

      4.8
      Rating, 4.8 out of 5 stars
      ·
      192 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Agile Leader Training

      Skills you'll gain: Positivity, Resilience, Change Management, Growth Mindedness, Optimism, Continuous Improvement Process, Persistence, Personal Development, Dealing With Ambiguity, Leadership Development, Self-Awareness, Emotional Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      599 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Gestión de redes sociales

      Skills you'll gain: Social Media Management, Social Media Content, Social Media, Content Creation, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Instagram, Content Management, Social Media Strategy, Facebook, Brand Management, Brand Awareness, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      734 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Corporate & Commercial Law II: Business Forms, Financing & Governmental Regulation

      Skills you'll gain: Bankruptcies, Securities (Finance), Commercial Laws, Loans, Banking, Financial Regulations, Regulation and Legal Compliance, Business, Financial Regulation, Organizational Structure, Governance, Mergers & Acquisitions

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      388 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Robotics with Webots

      Skills you'll gain: Data Mapping, Artificial Intelligence, Planning, Automation, Graph Theory, Algorithms, Real-Time Operating Systems, Mechanics, Simulation and Simulation Software, Control Systems, Global Positioning Systems, Computer Programming, Engineering, Simulations, Image Analysis, Computer Science, Computer Vision, Python Programming, Linear Algebra, Design

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      60 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      S

      S.P. Jain Institute of Management and Research

      Strategic Brand Management

      Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Implicaciones estratégicas de la marca

      Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Sciences Po

      Be entrepreneurial in Cultural Industries in the digital age

      Skills you'll gain: Business Modeling, Promotional Strategies, Organizational Structure, Entrepreneurial Finance, Entrepreneurship, Content Creation, Market Opportunities, Business Management, Digital Content, Target Audience, Digital Transformation, Consumer Behaviour, Innovation, Intellectual Property

      4.1
      Rating, 4.1 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Implementación del Marketing Mix

      Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Marketing Channel, Public Relations, Retail Management, Product Strategy, Revenue Management, Retail Store Operations, Strategic Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Stanford University

      Food Sustainability, Mindful Eating, and Healthy Cooking

      Skills you'll gain: Food and Beverage, Cooking, Sustainable Development, Nutrition and Diet, Cultural Diversity, Meal Planning And Preparation, Environment, Water Sustainability, Sustainability Standards, Compassion, Sustainable Technologies, Resourcefulness, Mindfulness, Climate Change Mitigation, Waste Minimization, Adaptability, Environmental Science, Behavioral Health, Self-Awareness, Pollution Prevention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      587 reviews

      Beginner · Specialization · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…404142…82

    In summary, here are 10 of our most popular consumer behavior courses

    • Marketing Mix Fundamentals: IE Business School
    • Applied Digital Literacy: The State University of New York
    • Agile Leader Training: University of Colorado System
    • Gestión de redes sociales: Meta
    • Corporate & Commercial Law II: Business Forms, Financing & Governmental Regulation: University of Illinois Urbana-Champaign
    • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Introduction to Robotics with Webots: University of Colorado Boulder
    • Strategic Brand Management: S.P. Jain Institute of Management and Research
    • Implicaciones estratégicas de la marca: Tecnológico de Monterrey
    • Be entrepreneurial in Cultural Industries in the digital age: Sciences Po

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok