• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Demand Analytics

      Skills you'll gain: Demand Planning, Customer Demand Planning, Data Collection, Forecasting, Supply Chain Planning, Data Processing, Market Dynamics, Marketing Analytics, Time Series Analysis and Forecasting, Trend Analysis, Predictive Modeling, Regression Analysis, Data Analysis, Exploratory Data Analysis, Statistical Analysis, Data Visualization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      293 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Capstone Project: Digital Marketing and Growth Hacking

      Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Data Visualization

      Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Data Presentation, Power BI, Data Ethics, Dashboard, Data Modeling, Data Governance, Extract, Transform, Load, Data Visualization, Interactive Data Visualization, Business Intelligence, Data Visualization Software, Data Analysis, Statistical Analysis, Correlation Analysis, Data Architecture, Data Cleansing, Data Transformation, Database Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      112 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Graphic Designer

      Skills you'll gain: Adobe Illustrator, Adobe Photoshop, Responsible AI, Logo Design, Generative AI, Graphic Design, User Interface and User Experience (UI/UX) Design, Visual Design, Digital Design, File Management, Process Design, Design Reviews, Image Quality, Prompt Engineering, Image Analysis, Presentations, Client Services, Content Creation, Branding, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      É

      École Polytechnique Fédérale de Lausanne

      Functional Programming in Scala

      Skills you'll gain: Scala Programming, Apache Spark, Apache Hadoop, User Interface (UI), Programming Principles, Big Data, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Heat Maps, Data Visualization Software, Interactive Data Visualization, Distributed Computing, Computer Programming, Data Processing, Real Time Data, Performance Tuning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      W

      West Virginia University

      Forensic Accounting and Fraud Examination

      Skills you'll gain: Fraud detection, Internal Controls, Anomaly Detection, Financial Auditing, Cybersecurity, Investigation, Analytics, Big Data, Accounting, Compliance Reporting, Data Analysis Software, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.2K reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Build a free website with WordPress

      Skills you'll gain: WordPress, Content Management, Web Content, Web Design and Development, Content Creation, Creativity

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      B

      Berklee

      The DIY Musician

      Skills you'll gain: Music, Fundraising and Crowdsourcing, Musical Composition, Peer Review, Brand Strategy, Music Theory, Professional Networking, Social Media, Branding, Music Performance, Media Production, Post-Production, Production Planning, Sustainable Business, Leadership, Initiative and Leadership, Campaign Management, Marketing, Entrepreneurship, Instrumental Music

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Create a Professional Automated Landing Page using Mailchimp

      Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Marketing Materials, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      66 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      D

      Duke University

      Oil & Gas Industry Operations and Markets

      Skills you'll gain: Oil and Gas, Market Dynamics, Energy and Utilities, Transportation Operations, Operations, Production Process, Market Trend, Cost Estimation, Market Analysis, Natural Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Cloud Computing

      Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Security, Cloud Infrastructure, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Computing, Cloud Solutions, Cloud Development, Cloud Storage, Emerging Technologies, Cloud-Native Computing, Cloud Management, Hybrid Cloud Computing, IBM Cloud, Virtual Machines, Serverless Computing, Technical Services, DevOps

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Introduction to Machine Learning

      Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Unsupervised Learning, Supervised Learning, Regression Analysis, Dimensionality Reduction, Statistical Methods, Applied Machine Learning, Statistical Inference, Predictive Modeling, Statistical Hypothesis Testing, Data Processing, Data Access, Statistics, Machine Learning Algorithms, Classification And Regression Tree (CART), Scikit Learn (Machine Learning Library), Statistical Analysis, Data Analysis, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…272829…358

    In summary, here are 10 of our most popular marketing analytics courses

    • Demand Analytics: Rutgers the State University of New Jersey
    • Capstone Project: Digital Marketing and Growth Hacking: IBM
    • Microsoft Data Visualization: Microsoft
    • Adobe Graphic Designer: Adobe
    • Functional Programming in Scala: École Polytechnique Fédérale de Lausanne
    • Forensic Accounting and Fraud Examination: West Virginia University
    • Build a free website with WordPress: Coursera Project Network
    • The DIY Musician: Berklee
    • Create a Professional Automated Landing Page using Mailchimp: Coursera Project Network
    • Oil & Gas Industry Operations and Markets : Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok