• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Sales Proposals and Presentations

      Skills you'll gain: AI Personalization, Proposal Development, Sales Presentation, Sales Strategy, Generative AI Agents, Storytelling, Presentations, Data Storytelling, Sales Process, Prompt Engineering, Market Research, Microsoft PowerPoint, Competitive Analysis, Data Visualization

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Banco Interamericano de Desarrollo

      La era digital en América Latina y el Caribe

      Skills you'll gain: Digital Transformation, Big Data, Analytics, Public Policies, Data-Driven Decision-Making, Economic Development, Business Transformation, Technology Strategies, Business Technologies, Entrepreneurship, Internet Of Things, Emerging Technologies, Governance, Telecommunications

      4.9
      Rating, 4.9 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Establish Company Training Initiatives with Canvas

      Skills you'll gain: Web Analytics, Organizational Skills, Content Development and Management, Employee Training, Training and Development, Learning Management Systems, Content Management, Content Creation, Writing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      14 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      How to Build a BI Dashboard Using Google Data Studio and BigQuery

      Skills you'll gain: Dashboard, Data Import/Export, Business Intelligence, Google Cloud Platform, Data Integration, Database Development, Data Migration, Query Languages, Data Analysis, Data Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      15 reviews

      Intermediate · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      The Business Intelligence (BI) Analyst Capstone Project

      Skills you'll gain: Presentations, Business Intelligence, Dashboard, Tableau Software, IBM Cognos Analytics, Statistical Analysis, Data Analysis, Looker (Software), Regression Analysis, Data Visualization, PostgreSQL, Microsoft PowerPoint, Pivot Tables And Charts, Data Visualization Software, Data Cleansing, Microsoft Excel, SQL, Data Manipulation, LinkedIn, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      36 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Quantifying Relationships with Regression Models

      Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Inference, Data Analysis, Statistical Modeling, Statistical Analysis, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      23 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Technology & Entrepreneurship

      Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Customer Analysis, Presentations, Creative Thinking, Target Audience, Customer Insights, Product Improvement, Market Opportunities, Technology Solutions, Team Oriented, Market Research, Ideation, Solution Design, Brainstorming, Business Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      76 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Customer Centricity as Competitive Advantage - Jagdish Sheth

      Skills you'll gain: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      Northeastern University

      Healthcare Information Design and Visualizations

      Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Visualization, Data Visualization Software, Data Presentation, Interactive Data Visualization, Infographics, Tableau Software, Dashboard, Data Analysis, Data-Driven Decision-Making, Data Ethics, Trend Analysis, Business Analytics, Peer Review

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Data Science with NumPy, Sets, and Dictionaries

      Skills you'll gain: NumPy, Data Structures, Data Analysis, Object Oriented Programming (OOP), Image Analysis, Data Science, Data Wrangling, Data Manipulation, Big Data, Performance Tuning, Python Programming

      3.9
      Rating, 3.9 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Starweaver

      Effective Corporate Communication: Principles & Evolution

      Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Field BIM

      Skills you'll gain: Building Information Modeling, Construction Management, Construction, Autodesk Revit, Construction Estimating, Emerging Technologies, Architectural Engineering, As-Built Drawings, Facility Management, Collaborative Software, Cloud Computing, Cost Estimation, 3D Modeling, Document Management, Visualization (Computer Graphics), Internet Of Things, Digital Transformation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…252253254…361

    In summary, here are 10 of our most popular marketing analytics courses

    • GenAI for Sales Proposals and Presentations: Coursera Instructor Network
    • La era digital en América Latina y el Caribe: Banco Interamericano de Desarrollo
    • Establish Company Training Initiatives with Canvas: Coursera Project Network
    • How to Build a BI Dashboard Using Google Data Studio and BigQuery: Google Cloud
    • The Business Intelligence (BI) Analyst Capstone Project: SkillUp
    • Quantifying Relationships with Regression Models: Johns Hopkins University
    • Technology & Entrepreneurship: Arizona State University
    • Customer Centricity as Competitive Advantage - Jagdish Sheth: Kennesaw State University
    • Healthcare Information Design and Visualizations: Northeastern University
    • Data Science with NumPy, Sets, and Dictionaries: Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok