• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Optimization: Grow Your Presence

      Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Drive Engagement, Live Streaming

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      IBM

      데이터 과학이란 무엇인가?

      Skills you'll gain: Data Storytelling, Data Mining, Data Science, Data-Driven Decision-Making, Digital Transformation, Big Data, Data Analysis, Business Analytics, Regression Analysis, Analytics, Apache Hadoop, Health Informatics, Deep Learning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Serverless Data Processing with Dataflow: Foundations

      Skills you'll gain: Dataflow, Serverless Computing, Identity and Access Management, Data Pipelines, Google Cloud Platform, Cloud Security, Data Processing, Data Security, Cloud Storage, Data Storage Technologies, Containerization

      4.2
      Rating, 4.2 out of 5 stars
      ·
      92 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Plan de Negocios

      Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Risk Analysis, Forecasting, New Business Development, Competitive Analysis, Risk Management, Financial Analysis, Strategic Decision-Making, Financial Modeling, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      146 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Lead Management with HubSpot

      Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)

      4
      Rating, 4 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Как планировать посты в нескольких платформах с Hootsuite

      Skills you'll gain: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Scheduling

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Diseña imprimibles para cursos en línea usando Canva

      Skills you'll gain: Canva (Software), Graphic Design, Design, Marketing Design, Creative Design, Typography, Color Theory, Design Elements And Principles, Marketing Materials

      4.5
      Rating, 4.5 out of 5 stars
      ·
      24 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      SAS

      Analyzing Time Series and Sequential Data

      Skills you'll gain: Time Series Analysis and Forecasting, SAS (Software), Forecasting, Feature Engineering, Statistical Analysis, Data Analysis, Statistical Methods, Regression Analysis, Data Transformation, Exploratory Data Analysis, Predictive Modeling, Applied Machine Learning, Advanced Analytics, Statistical Modeling, Unsupervised Learning, Bayesian Statistics, Automation, Anomaly Detection, Data Processing, Dimensionality Reduction

      5
      Rating, 5 out of 5 stars
      ·
      10 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Infectious Disease Modeling in Practice

      Skills you'll gain: Epidemiology, Mathematical Modeling, Infectious Diseases, Public Health, Risk Modeling, Forecasting, Data Analysis, Statistics, Probability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      PyTorch Ultimate 2024 - From Basics to Cutting-Edge

      Skills you'll gain: PyTorch (Machine Learning Library), Natural Language Processing, Deep Learning, Generative AI, Artificial Neural Networks, Computer Vision, Machine Learning, Machine Learning Methods, Supervised Learning, Artificial Intelligence, Dimensionality Reduction, Text Mining, Network Model, Unsupervised Learning, Python Programming, Artificial Intelligence and Machine Learning (AI/ML), Regression Analysis, Google Cloud Platform, Data Processing, Software Installation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      52 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Data Visualization Best Practices

      Skills you'll gain: Data Visualization, Data Visualization Software, Statistical Visualization, Data Presentation, Data Storytelling, Tableau Software, Exploratory Data Analysis, Data Analysis, Descriptive Analytics

      3.9
      Rating, 3.9 out of 5 stars
      ·
      20 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create an Advertising Concept Testing Study in Qualtrics

      Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Online Advertising, Business Research, Marketing, Promotional Materials, Market Research, Branding

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…216217218…363

    In summary, here are 10 of our most popular marketing analytics courses

    • TikTok Optimization: Grow Your Presence: Coursera
    • 데이터 과학이란 무엇인가?: IBM
    • Serverless Data Processing with Dataflow: Foundations: Google Cloud
    • Plan de Negocios: Universidad de Palermo
    • Lead Management with HubSpot: HubSpot Academy
    • Как планировать посты в нескольких платформах с Hootsuite: Coursera Project Network
    • Diseña imprimibles para cursos en línea usando Canva: Coursera Project Network
    • Analyzing Time Series and Sequential Data: SAS
    • Infectious Disease Modeling in Practice: Johns Hopkins University
    • PyTorch Ultimate 2024 - From Basics to Cutting-Edge: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok