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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      C

      Campus BBVA

      Business Analytics

      Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Data Visualization, Business Analytics, Dashboard, Data Quality, Data Analysis, Descriptive Statistics, Business Intelligence, Statistical Methods, Data Management, Probability & Statistics, Statistical Inference, Statistics, Big Data, Statistical Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      187 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Generative AI for Marketers

      Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Content Development and Management, Ideation, Social Media Content, Content Strategy, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      26 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Process Data from Dirty to Clean

      Skills you'll gain: Data Cleansing, Sampling (Statistics), Data Integrity, Data Quality, Data Processing, Data Analysis, Data Transformation, Data Validation, Sample Size Determination, SQL, Spreadsheet Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Applied Data Science with Python

      Skills you'll gain: Matplotlib, Network Analysis, Social Network Analysis, Feature Engineering, Data Visualization, Data Visualization Software, Interactive Data Visualization, Scientific Visualization, Pandas (Python Package), Applied Machine Learning, Supervised Learning, Text Mining, Visualization (Computer Graphics), Statistical Visualization, Jupyter, NumPy, Graph Theory, Natural Language Processing, Python Programming, Data Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      34K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Prompt Engineering

      Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, Generative AI, Large Language Modeling, Risk Management Framework, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Creative Thinking, Problem Solving, Data Analysis, Information Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      DeepLearning.AI TensorFlow Developer

      Skills you'll gain: Tensorflow, Computer Vision, Image Analysis, Keras (Neural Network Library), Natural Language Processing, Time Series Analysis and Forecasting, Deep Learning, Artificial Neural Networks, Generative AI, Predictive Modeling, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Text Mining, Machine Learning Methods, Forecasting, Data Processing, Machine Learning, Supervised Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Automation

      Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Generative AI, Document Management, Responsible AI, Data Synthesis, Image Analysis, Data Capture, Large Language Modeling, Data Analysis, Organizational Skills, Risk Management Framework, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Health Informatics

      Skills you'll gain: Health Informatics, Clinical Informatics, Health Technology, Change Control, Health Systems, Health Policy, Informatics, Health Care, Medical Records, Health Care Administration, Healthcare Industry Knowledge, Health Information Management, Decision Support Systems, Solution Design, Health Information Management and Medical Records, IT Management, Electronic Medical Record System, Databases, Usability Testing, Data Science

      4.4
      Rating, 4.4 out of 5 stars
      ·
      941 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      AI Agents and Agentic AI in Python: Powered by Generative AI

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Prompt Patterns, LLM Application, Productivity, OpenAI, Agentic systems, Tool Calling, Generative AI, Artificial Intelligence, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Creative Thinking, Application Development, Creative Problem-Solving, Prototyping, Persona (User Experience), Business Logic, Application Programming Interface (API)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Data Analyst

      Skills you'll gain: Data Storytelling, Prompt Engineering, ChatGPT, Prompt Patterns, Data Presentation, Microsoft Excel, LLM Application, Productivity, OpenAI, Document Management, Data Visualization, Data Analysis, SQL, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Interactive Data Visualization, Data Integration, Databases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Business Analysis

      Skills you'll gain: Digital Transformation, Business Analysis, Requirements Elicitation, Gap Analysis, Analysis, Business Analytics, Business Requirements, Requirements Analysis, Systems Analysis, Business Process Modeling, Technology Strategies, Microsoft Excel, Project Management, Stakeholder Management, Stakeholder Communications, Change Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      303 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Advanced Digital Marketing

      Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, Social Media Campaigns, Business-To-Consumer, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies

      4.3
      Rating, 4.3 out of 5 stars
      ·
      20 reviews

      Intermediate · Specialization · 1 - 3 Months

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    1…171819…358

    In summary, here are 10 of our most popular marketing analytics courses

    • Business Analytics: Campus BBVA
    • Generative AI for Marketers: Microsoft
    • Process Data from Dirty to Clean: Google
    • Applied Data Science with Python: University of Michigan
    • Prompt Engineering: Vanderbilt University
    • DeepLearning.AI TensorFlow Developer: DeepLearning.AI
    • Generative AI Automation: Vanderbilt University
    • Health Informatics: Johns Hopkins University
    • AI Agents and Agentic AI in Python: Powered by Generative AI: Vanderbilt University
    • Generative AI Data Analyst: Vanderbilt University

    Skills you can learn in Marketing

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    Brand (13)
    Digital Marketing (13)
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    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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