Customer Insights

Customer Insights is the process of understanding customer behaviors, needs, and motivations through data analysis and research. Coursera's Customer Insights catalogue teaches you to effectively gather, analyze, and leverage customer data to shape business strategy and drive growth. You'll learn to utilize various data collection methods, interpret complex customer data, create customer segmentation models, and apply insights to marketing strategies. By understanding how to gain actionable insights from customer behavior, you can significantly improve customer satisfaction, brand loyalty, and ultimately, business profitability.
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Explore the Customer Insights Course Catalog

  • University of Illinois Urbana-Champaign

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

    4.4
    Rating, 4.4 out of 5 stars
    103 reviews

    Beginner · Course · 1 - 3 Months

  • University of Illinois Urbana-Champaign

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions

    3.7
    Rating, 3.7 out of 5 stars
    32 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Customer Engagement, Customer Insights, User Feedback, Customer Analysis, Market Research, Surveys, Customer experience strategy (CX), Customer Service, Data Collection, Active Listening, Continuous Improvement Process, Data-Driven Decision-Making, Focus Group

    4.8
    Rating, 4.8 out of 5 stars
    130 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Duke University

    Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    IBM

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Standard Operating Procedure, Customer Support, ChatGPT, Product Support, AI Personalization, Customer Analysis, Personalized Service, LLM Application, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, Data Ethics, Customer Insights, Image Quality, Responsible AI, Automation, Machine Learning, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    8.9K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview

    University of Virginia

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    6.4K reviews

    Beginner · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: New
    Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    164 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial

    Duke University

    Skills you'll gain: Digital Transformation, Agile Product Development, Market Trend, Business Transformation, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Business Technologies, Organizational Change, Business Strategies, Competitive Analysis, Customer Analysis

    4.5
    Rating, 4.5 out of 5 stars
    53 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Pipelines, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Anomaly Detection, Customer Relationship Management (CRM) Software, Data Ethics, Generative AI, Marketing Design, Marketing Automation, Customer experience improvement

    4.6
    Rating, 4.6 out of 5 stars
    61 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Market Research, Market Analysis, Marketing Analytics, Data Analysis, Data-Driven Decision-Making, Data Visualization Software, Consumer Behaviour, Predictive Analytics, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Customer Insights, AI Personalization, Customer experience strategy (CX), Generative AI, User Feedback, Customer Data Management, Customer Engagement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Strategic Thinking, Predictive Analytics, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies

    4.5
    Rating, 4.5 out of 5 stars
    127 reviews

    Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

Leading partners

  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • University of Virginia
  • University of Pennsylvania
  • IE Business School
  • Microsoft
  • Emory University
  • University of Illinois Urbana-Champaign