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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Business Analyst

      Skills you'll gain: Data Storytelling, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Project Scoping, Process Flow Diagrams, Stakeholder Analysis, Process Optimization, Data Visualization, Requirements Management, Prompt Engineering, Risk Management, Stakeholder Management, Digital Transformation, Responsible AI, Excel Formulas, Microsoft Excel, Business Analytics, Business Requirements

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Product Analytics and AI

      Skills you'll gain: Customer Analysis, Analytics, Business Analytics, Demand Planning, Usability Testing, Product Management, Customer Insights, AI Product Strategy, A/B Testing, Product Development, Agile Methodology, User Experience, Data-Driven Decision-Making, Predictive Analytics, Data Science, Product Testing, Agile Software Development, Software Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      493 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      796 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Science

      Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Dashboard, Data Visualization Software, Data Visualization, SQL, Unsupervised Learning, Plotly, Interactive Data Visualization, Data Transformation, Supervised Learning, Jupyter, Data Analysis, Data Cleansing, Data Manipulation, Data Literacy, Data Mining, Generative AI, Professional Networking, Data Import/Export

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      146K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Human Resources (HR) Professionals

      Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, Multimodal Prompts, ChatGPT, Responsible AI, HR Tech, Human Resources Management and Planning, Human Resources, Workforce Planning, OpenAI, Human Resource Strategy, Data Ethics, Large Language Modeling, LLM Application, Artificial Intelligence, Automation, Content Creation, Data-Driven Decision-Making, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.6K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Analytics

      Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Data Visualization, Data Governance, Business Analytics, Infographics, Data Collection, Data Quality, Data Visualization Software, Analytical Skills, Business Analysis, AI Personalization, Exploratory Data Analysis, Analytics, Regression Analysis, Robotic Process Automation, Data Analysis, Power BI, Machine Learning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google UX Design

      Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, User Story, Data Ethics, Usability, User Centered Design, Interviewing Skills, Professional Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      94K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Digital Advertising, Web Analytics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      567 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of California, Irvine

      Human Resources Analytics

      Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Training and Development, Performance Metric, Compensation Management, Human Resources, Human Resource Strategy, Workforce Planning, Business Analytics, Data Analysis, Employee Engagement, Recruitment, Talent Acquisition, Employee Retention

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Operational Efficiency, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Strategic Marketing, Business Ethics, Marketing Psychology, Marketing, Global Marketing, Social Sciences, International Relations, Culture, Business Management, Sustainable Business

      4.5
      Rating, 4.5 out of 5 stars
      ·
      421 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • IBM Business Analyst: IBM
    • Product Analytics and AI: University of Virginia
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • IBM Data Science: IBM
    • Generative AI for Human Resources (HR) Professionals: IBM
    • Business Analytics: University of Illinois Urbana-Champaign
    • Google UX Design: Google
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Sports Marketing: Northwestern University
    • Attract and Engage Customers with Digital Marketing: Google

    Skills you can learn in Marketing

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    Social Media (15)
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    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
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    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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