• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      AI for Customer Experience with Chatbots and Analytics

      Skills you'll gain: Customer experience strategy (CX), Responsible AI, Customer Engagement, Predictive Analytics, Personalized Service, Customer Service, Google Gemini, Customer Insights, Anthropic Claude, Data-Driven Decision-Making, Artificial Intelligence, Generative AI, Return On Investment

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Diseño de cursos para la comprensión de Grandes Ideas

      Skills you'll gain: Education Software and Technology, Learning Management Systems, Design Strategies, User Centered Design, Quality Assurance, Technical Writing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      UI Design using Figma: Create a Weather App Interface

      Skills you'll gain: Usability, Prototyping, User Interface (UI) Design, Figma (Design Software), Human Computer Interaction, Interaction Design, UI Components, Mockups, Wireframing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      7 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      T

      The University of Edinburgh

      Chronic Respiratory Diseases (CRD) in Primary Care Settings

      Skills you'll gain: Pulmonology, Chronic Diseases, Hospice, Respiratory Care, Primary Care, Patient Evaluation, Rehabilitation, Health Disparities, Diagnostic Tests, Patient Education And Counseling, Preventative Care, Patient-centered Care, Pharmacotherapy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Innovación y medios digitales en proyectos sociales

      Skills you'll gain: Program Evaluation, Strategic Partnership, Sustainable Development, Communication Planning, Project Design, Social Media, Human Centered Design, Project Planning, Community Development, Environmental Issue, Innovation, Project Management, Entrepreneurship, Fundraising, Presentations

      3.9
      Rating, 3.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Evaluating Large Language Model Outputs: A Practical Guide

      Skills you'll gain: Responsible AI, LLM Application, Large Language Modeling, Program Evaluation, Generative AI, Data Ethics, Google Cloud Platform, Quality Assessment, Verification And Validation, Image Quality, User Feedback, Human Factors, Performance Metric

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Global Perspectives of DEI in the Workplace

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Empathy, Intercultural Competence, Diversity Awareness, Workplace inclusivity, Cultural Sensitivity, Cultural Diversity, Social Justice, Recognizing Others, Employee Retention, Leadership Studies, Self-Awareness, Organizational Leadership, Human Resource Strategy, Recruitment Strategies, Training Programs, Cognitive flexibility, Recruitment, Leadership

      3.8
      Rating, 3.8 out of 5 stars
      ·
      6 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Modifier et améliorer votre publicité Facebook

      Skills you'll gain: Content Performance Analysis, Facebook, Digital Advertising, Advertising Campaigns, Web Analytics, Advertising, Driving engagement, Target Audience, Marketing, Social Media Marketing, Social Media

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      L

      LearnKartS

      Information Security Awareness

      Skills you'll gain: Data Sharing, Authentications

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      How to Develop and Maintain a Healthy Talent Pipeline

      Skills you'll gain: Talent Pipelining, Talent Management, Employee Engagement, Employee Retention, Talent Acquisition, Human Resources, Human Resource Strategy, Talent Recruitment, Talent Sourcing, Workforce Development, People Development, Recruitment, Recruitment Strategies, HR Tech, Leadership, Diversity and Inclusion, Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      What Are the 4 A’s of Marketing - Jagdish Sheth

      Skills you'll gain: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Pittsburgh

      idea 2 IMPACT: An Introduction to Translating Assistive Health Technologies and Other Products

      Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Solution Design, Medical Devices, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Innovation, Entrepreneurship, Value Propositions, Presentations

      3.9
      Rating, 3.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    social media marketing in practice
    introduction to social media marketing
    genai in social media marketing
    meta social media marketing capstone
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…318319320…406

    In summary, here are 10 of our most popular social media marketing courses

    • AI for Customer Experience with Chatbots and Analytics: Coursera Instructor Network
    • Diseño de cursos para la comprensión de Grandes Ideas: Universidad de los Andes
    • UI Design using Figma: Create a Weather App Interface: Coursera Project Network
    • Chronic Respiratory Diseases (CRD) in Primary Care Settings: The University of Edinburgh
    • Innovación y medios digitales en proyectos sociales: Universidad Nacional Autónoma de México
    • Evaluating Large Language Model Outputs: A Practical Guide: Coursera Instructor Network
    • Global Perspectives of DEI in the Workplace: University of Colorado Boulder
    • Modifier et améliorer votre publicité Facebook: Coursera Project Network
    • Information Security Awareness: LearnKartS
    • How to Develop and Maintain a Healthy Talent Pipeline: Coursera Instructor Network

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok