• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      Erste Schritte in Canva

      Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design, Data Sharing, Collaborative Software, Design Software, Content Creation, User Accounts, Social Media, Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Conflict Resolution, Negotiations and Crisis Management

      Skills you'll gain: Crisis Management, Mediation, Negotiation, Conflict Management, Diplomacy, Leadership, Governance, Public Safety and National Security, International Relations, Social Justice, Diversity and Inclusion, Decision Making, Case Studies

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Conclusão do Marketing de Mídias Sociais do Meta

      Skills you'll gain: Facebook, Campaign Management, Social Media Marketing, Social Media, Marketing, Presentations, Digital Marketing, Digital Advertising, Marketing Effectiveness, System Requirements

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      G

      Google Cloud

      Introduction to Responsible AI - Português Brasileiro

      Skills you'll gain: Responsible AI, Artificial Intelligence, Data Ethics, AI Product Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      A

      Alfaisal University | KLD

      استراتيجيات تمركز المنتج | Product Positioning Strategies

      Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Scale Up Specialization Capstone

      Skills you'll gain: Entrepreneurship, Culture Transformation, Case Studies, Growth Strategies, Process Development, Sales, Business Development, Research Reports, Product Management, Organizational Development, Human Resources, Marketing, Operations Management, Business Writing

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Leeds

      Introduction to Technology-Assisted Decision-Making

      Skills you'll gain: Resource Allocation, Operations Research, Production Planning, Graph Theory, Data-Driven Decision-Making, Decision Making, Mathematical Modeling, Process Optimization, Network Planning And Design, Complex Problem Solving, Computational Logic, Algorithms, Linear Algebra, Cryptography

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Resilience & Leadership: Tools, Methods, & Applications

      Skills you'll gain: Crisis Management, Systems Thinking, Leadership, Strategic Communication, Resilience, Business Continuity, Communication, Risk Analysis, Systems Engineering, Complex Problem Solving, Decision Making, Organizational Strategy, Vulnerability Assessments, Systems Analysis

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Comment Créer des Réponses Automatisées pour Facebook Ads

      Skills you'll gain: Advertising, Advertising Campaigns, Facebook, Marketing Automation, Paid media, Social Media Management, Marketing, Social Media, Social Media Marketing, Target Audience, Digital Marketing

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Skills for a Modern Entrepreneur or Business Owner

      Skills you'll gain: Value Propositions, Emotional Intelligence, Business Planning, Target Market, Productivity, Financial Statements, Financial Acumen, Relationship Management, User Research, Marketing, Microsoft Excel, Marketing Strategies, Customer Acquisition Management, Content Marketing, Financial Analysis, Branding, Market Research, Social Media Strategy, Digital Marketing, Data Visualization

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      FAIR Institute

      Executive Communication and Governance

      Skills you'll gain: Cyber Risk, Risk Appetite, Cyber Governance, Risk Management, Regulatory Compliance, Risk Analysis, Cyber Security Strategy, Cybersecurity, Governance Risk Management and Compliance, Insurance, Compliance Management, Business Communication, Technical Communication, Strategic Communication, Business Reporting

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Target specific user demographics in your followers campaign

      Skills you'll gain: Campaign Management, Target Audience, Social Media Campaigns, Market Research, User Research, Performance Metric, Social Media Marketing, Social Media, Social Media Strategy, Market Analysis

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…273274275…329

    In summary, here are 10 of our most popular marketing strategy courses

    • Erste Schritte in Canva: Coursera Project Network
    • Conflict Resolution, Negotiations and Crisis Management: O.P. Jindal Global University
    • Conclusão do Marketing de Mídias Sociais do Meta: Meta
    • Introduction to Responsible AI - Português Brasileiro: Google Cloud
    • استراتيجيات تمركز المنتج | Product Positioning Strategies: Alfaisal University | KLD
    • Scale Up Specialization Capstone : IE Business School
    • Introduction to Technology-Assisted Decision-Making: University of Leeds
    • Resilience & Leadership: Tools, Methods, & Applications: University of Colorado Boulder
    • Comment Créer des Réponses Automatisées pour Facebook Ads: Coursera Project Network
    • Skills for a Modern Entrepreneur or Business Owner: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok