• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      C

      Codio

      Data Science and Analysis Tools - from Jupyter to R Markdown

      Skills you'll gain: Rmarkdown, Plot (Graphics), Box Plots, Descriptive Statistics, Scatter Plots, Histogram, Jupyter, Matplotlib, Data Presentation, Ggplot2, Statistical Visualization, R (Software), Statistical Hypothesis Testing, Correlation Analysis, Data Visualization, Data Visualization Software, Data Analysis, Data Import/Export, R Programming, Python Programming

      3.9
      Rating, 3.9 out of 5 stars
      ·
      25 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Applying Python for Data Analysis

      Skills you'll gain: Pandas (Python Package), Data Analysis, Data-Driven Decision-Making, Data Manipulation, Data Visualization, Business Analytics, Data Transformation, Statistics, Data Visualization Software, Statistical Analysis, Trend Analysis, Data Cleansing, Time Series Analysis and Forecasting, Data Import/Export, Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      E

      EDUCBA

      Build A Data Warehouse in Azure

      Skills you'll gain: Azure Synapse Analytics, Data Warehousing, Power BI, Data Integration, Data Architecture, Data Visualization Software, Microsoft Azure, Apache Spark, Database Management, Data Pipelines, Performance Tuning, Data Processing, Data Security, Scalability

      4.9
      Rating, 4.9 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      CertNexus

      Follow a Machine Learning Workflow

      Skills you'll gain: Data Analysis, Data Collection, Workflow Management, MLOps (Machine Learning Operations), Statistical Analysis, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Data Cleansing, Applied Machine Learning, Predictive Modeling, Machine Learning, Data Modeling, Machine Learning Algorithms, Process Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      B

      Board Infinity

      Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant

      Skills you'll gain: Problem Solving, Vocabulary, Logical Reasoning, Critical Thinking, Data Literacy, Decision Making, Deductive Reasoning, Data Analysis, Analytical Skills, Grammar, Arithmetic, English Language, Case Studies, Complex Problem Solving, Literacy, Learning Strategies, Data-Driven Decision-Making, Verbal Communication Skills, Quantitative Research, Applied Mathematics

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Design Thinking for Data Professionals

      Skills you'll gain: User Research, Human Centered Design, Ideation, User Experience Design, Design Thinking, Prototyping, Brainstorming, User Feedback, Usability Testing, Data Synthesis, Empathy, Creative Thinking, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Managing Customer Expectations with Jagdish Sheth

      Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Design corporate presentations with Piktochart

      Skills you'll gain: Presentations, Data Visualization, Corporate Communications, Data Storytelling, Sales Presentation, Data Sharing, Sales Presentations, Business Communication, Developing Training Materials, Company, Product, and Service Knowledge, Marketing Communications

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      N

      Northeastern University

      AI Innovation in Healthcare

      Skills you'll gain: Generative AI, Large Language Modeling, Supervised Learning, Artificial Intelligence, Responsible AI, Machine Learning, Healthcare Industry Knowledge, Data Ethics, AI Personalization, Predictive Analytics, Health Informatics, Data Collection, Health Information Management

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Generative AI: Shaping Work and Tasks

      Skills you'll gain: Generative AI Agents, Generative AI, Responsible AI, Journalism, Emerging Technologies, Education and Training, Job Analysis, Marketing, Economics, Analysis, Critical Thinking

      4.3
      Rating, 4.3 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Get Started with Microsoft Forms

      Skills you'll gain: Surveys, Employee Surveys, User Feedback, Microsoft Office, Microsoft 365, Developing Training Materials, Key Performance Indicators (KPIs)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      19 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Les Statistiques d'Audience Facebook

      Skills you'll gain: Target Audience, Facebook, Online Advertising, Market Opportunities, Customer Insights, Social Media Marketing, Social Media, Marketing, Data Validation

      Beginner · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…262263264…361

    In summary, here are 10 of our most popular marketing analytics courses

    • Data Science and Analysis Tools - from Jupyter to R Markdown: Codio
    • Applying Python for Data Analysis: Coursera Instructor Network
    • Build A Data Warehouse in Azure: EDUCBA
    • Follow a Machine Learning Workflow: CertNexus
    • Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant: Board Infinity
    • Design Thinking for Data Professionals: Fractal Analytics
    • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
    • Design corporate presentations with Piktochart: Coursera Project Network
    • AI Innovation in Healthcare: Northeastern University
    • Generative AI: Shaping Work and Tasks: University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok