• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Data Warehousing and Business Intelligence

      Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Data Mart, Data Architecture, Unsupervised Learning, Business Analytics, Data-Driven Decision-Making, Machine Learning Methods, Databases, Statistical Methods, Data Science, Predictive Modeling, Big Data, Cloud Computing, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      128 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      API Development on Google Cloud's Apigee API Platform

      Skills you'll gain: Application Programming Interface (API), Cloud API, API Design, Continuous Deployment, CI/CD, Restful API, Application Deployment, Google Cloud Platform, Continuous Integration, Middleware, Application Performance Management, JSON, Software Versioning, Proxy Servers, Scalability, Extensible Markup Language (XML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Build social awareness content for Instagram with Canva

      Skills you'll gain: Canva (Software), Instagram, Social Media Content, Content Creation, Graphic and Visual Design Software, Graphic Design, Social Media Marketing, Video Production, Social Justice

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      G

      Goldman Sachs

      Innovation Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Design, Innovation, Focus Group, Market Analysis, Ideation, Business Development, Product Testing, Logistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      75 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Comercialice su nuevo negocio con Canva

      Skills you'll gain: Brochures, Canva (Software), Logo Design, Marketing Materials, Marketing Design, Graphic Design, Organizational Skills, Marketing, Creative Design, Design, Branding

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Optimizing Your Website's Keywords & Pages using Ubersuggest

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Performance Analysis, Web Content

      4.4
      Rating, 4.4 out of 5 stars
      ·
      87 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      Splunk Inc.

      Splunk Search Expert 101

      Skills you'll gain: Splunk, Data Visualization Software, Dashboard, Ad Hoc Reporting, Business Intelligence, Data Analysis, Email Automation, Data Processing, Big Data, Data Science, Event Monitoring, Query Languages, Analysis, Incident Response, Business Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      218 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Hacer negocios con multinacionales y empresas en América Latina

      Skills you'll gain: Innovation, International Finance, Environmental Social And Corporate Governance (ESG), Global Marketing, Economic Development, Business Strategy, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Growth Strategies, Economics, Natural Resource Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      249 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The University of Melbourne

      The Role of Global Capital Markets

      Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      643 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Clinical Trials Analysis, Monitoring, and Presentation

      Skills you'll gain: Sample Size Determination, Clinical Trials, Clinical Research, Statistical Reporting, Statistical Analysis, Advanced Analytics, Data Analysis, Statistical Methods, Patient Safety, Bayesian Statistics, Data Presentation, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      74 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data – What It Is, What We Can Do With It

      Skills you'll gain: Data Literacy, Data Visualization, Data Analysis, Research Design, Descriptive Statistics, Analytics, Analysis, Statistics, Quantitative Research, Statistical Methods, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      180 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Designing for User Experience

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Persona (User Experience), Design Thinking, User Centered Design, Design Strategies, Prototyping, Creativity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      86 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…178179180…365

    In summary, here are 10 of our most popular marketing analytics courses

    • Data Warehousing and Business Intelligence: University of California, Irvine
    • API Development on Google Cloud's Apigee API Platform: Google Cloud
    • Build social awareness content for Instagram with Canva: Coursera Project Network
    • Innovation Strategy with Goldman Sachs 10,000 Women : Goldman Sachs
    • Comercialice su nuevo negocio con Canva: Coursera Project Network
    • Optimizing Your Website's Keywords & Pages using Ubersuggest: Coursera Project Network
    • Splunk Search Expert 101: Splunk Inc.
    • Hacer negocios con multinacionales y empresas en América Latina: Universidad de los Andes
    • The Role of Global Capital Markets: The University of Melbourne
    • Clinical Trials Analysis, Monitoring, and Presentation: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok