• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      Y

      Yonsei University

      Spatial Data Science and Applications

      Skills you'll gain: Spatial Data Analysis, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, Database Management Systems, Big Data, Apache Hadoop, PostgreSQL, Network Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      524 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Ciencia de datos​

      Skills you'll gain: Data Ethics, Data Integration, Exploratory Data Analysis, Statistical Hypothesis Testing, Predictive Modeling, Correlation Analysis, Data Visualization Software, Classification And Regression Tree (CART), Data Quality, Data Science, Jupyter, Data Analysis, Statistical Machine Learning, Data Transformation, Data Cleansing, Business Analytics, Data Manipulation, Supervised Learning, Statistical Analysis, Regression Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      536 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Data Management and Visualization

      Skills you'll gain: Descriptive Statistics, Data Manipulation, Data Presentation, Data Management, Data Literacy, Graphing, SAS (Software), Peer Review, Data Analysis, Statistics, Research Reports, Exploratory Data Analysis, Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      942 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Case Western Reserve University

      Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies

      Skills you'll gain: Philanthropy, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Innovation, New Business Development, Community Development, Economic Development, Commercialization, Mentorship, Governance, Case Studies, Public Policies, Program Evaluation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      127 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      ¿Cómo funcionan las marcas?

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Customer experience strategy (CX), Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      141 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      AI For Medical Treatment

      Skills you'll gain: Deep Learning, Statistical Analysis, Clinical Trials, Data Analysis, Precision Medicine, Applied Machine Learning, Patient Treatment, AI Personalization, Machine Learning, Predictive Modeling, Medical Science and Research, Text Mining, Health Informatics, Large Language Modeling, Natural Language Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      528 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Strategies for Paid Campaigns

      Skills you'll gain: Google Analytics, Marketing Budgets, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, A/B Testing, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The State University of New York

      Practical Time Series Analysis

      Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Statistical Analysis, Data Analysis, Data Visualization, Mathematical Modeling, Statistical Modeling, Predictive Modeling, Correlation Analysis, Probability & Statistics, Descriptive Statistics, Statistical Inference, Software Installation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      P

      Peking University

      中级商务汉语(入职与营销篇)

      Skills you'll gain: Interviewing Skills, Business Communication, Marketing, Business Correspondence, Customer Complaint Resolution, Customer Service, Job Analysis, Product Marketing, Product Knowledge, Company, Product, and Service Knowledge, Product Demonstration, Vocabulary, Recruitment, Language Learning, Employee Onboarding, Verbal Communication Skills

      4.9
      Rating, 4.9 out of 5 stars
      ·
      147 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Design a pitch deck with Canva

      Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Product Promotion, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship

      4.7
      Rating, 4.7 out of 5 stars
      ·
      37 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Planificación y gestión estratégica para Pymes

      Skills you'll gain: Customer Relationship Management, Financial Analysis, Business Modeling, Business Planning, Business Strategy, Financial Statements, Strategic Decision-Making, Accounting, Entrepreneurship, Competitive Analysis, Value Propositions

      4.9
      Rating, 4.9 out of 5 stars
      ·
      982 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Маркетинг в цифровом мире

      Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Price Negotiation, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…144145146…365

    In summary, here are 10 of our most popular marketing analytics courses

    • Spatial Data Science and Applications: Yonsei University
    • Ciencia de datos​: Universidad de los Andes
    • Data Management and Visualization: Wesleyan University
    • Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies: Case Western Reserve University
    • ¿Cómo funcionan las marcas?: Tecnológico de Monterrey
    • AI For Medical Treatment: DeepLearning.AI
    • Strategies for Paid Campaigns: Simplilearn
    • Practical Time Series Analysis: The State University of New York
    • 中级商务汉语(入职与营销篇): Peking University
    • Design a pitch deck with Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok