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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Marketing Digital en Acción

      Skills you'll gain: Digital Marketing, Marketing Planning, Campaign Management, Marketing Effectiveness, Marketing Strategies, Social Media Marketing, Content Marketing, Target Audience, Content Creation, Digital Advertising, Smart Goals, Marketing Channel, Persona Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      107 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Program Managers

      Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, Multimodal Prompts, ChatGPT, Responsible AI, Program Management, Generative AI Agents, Risk Management, OpenAI, Project Management Institute (PMI) Methodology, Stakeholder Analysis, Strategic Decision-Making, Program Implementation, Stakeholder Management, Large Language Modeling, Strategic Planning, LLM Application, Artificial Intelligence, Product Lifecycle Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.6K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Product Managers

      Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Engineering Tools, Generative AI, Multimodal Prompts, ChatGPT, Commercialization, Product Management, Google Gemini, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, OpenAI, Customer experience improvement, Team Building, Responsible AI, Artificial Intelligence, Large Language Modeling, Return On Investment, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.7K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Product Owners

      Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Engineering Tools, Generative AI, Multimodal Prompts, ChatGPT, Responsible AI, Google Gemini, OpenAI, Product Management, Large Language Modeling, LLM Application, Artificial Intelligence, Automation, Product Development, Content Creation, Image Analysis, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.6K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Human Resources (HR) Professionals

      Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, Multimodal Prompts, ChatGPT, Responsible AI, HR Tech, Human Resources Management and Planning, Human Resources, Workforce Planning, OpenAI, Human Resource Strategy, Data Ethics, Large Language Modeling, LLM Application, Artificial Intelligence, Automation, Content Creation, Data-Driven Decision-Making, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.6K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Michigan

      Successful Negotiation: Essential Strategies and Skills

      Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Sales Strategy, Arbitration, Communication, Influencing, Planning, Decision Making, Ethical Standards And Conduct, Cultural Diversity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      How to Set Up a Facebook Ads Campaign

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      410 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT + Zapier: AI-Powered Email Mastery

      Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, Microsoft Power Automate/Flow, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, Productivity Software, HubSpot CRM, Business Process Automation, Email Marketing, Artificial Intelligence and Machine Learning (AI/ML), Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.7K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Web Analytics and SEO, Search Engine Marketing, Content Creation, Social Media Strategy, Target Audience, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Google Analytics, Digital Media Strategy, Forecasting, Content Development and Management, Content Performance Analysis, Expectation Management, Digital Marketing, Content Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Leadership & Strategy

      Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Succession Planning, LLM Application, Productivity, OpenAI, Business Writing, Responsible AI, Generative AI, Meeting Facilitation, Organizational Leadership, Strategic Leadership, Artificial Intelligence, Leadership and Management, Creativity, Problem Solving, Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.5K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Applications in Marketing and Finance

      Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Digital Transformation, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Advanced Analytics, Driving engagement, Data-Driven Decision-Making, Anomaly Detection, Applied Machine Learning, Customer experience improvement, Artificial Intelligence, Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      453 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Strategic Leader

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Prompt Patterns, Generative AI, Workflow Management, LLM Application, Productivity, OpenAI, Agentic systems, Strategic Decision-Making, Business Intelligence, Business Leadership, Data-Driven Decision-Making, Organizational Leadership, Automation, Strategic Planning, Talent Acquisition, Procurement, Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 1 - 3 Months

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    1…131415…328

    In summary, here are 10 of our most popular marketing strategy courses

    • Marketing Digital en Acción: Pontificia Universidad Católica de Chile
    • Generative AI for Program Managers: IBM
    • Generative AI for Product Managers: IBM
    • Generative AI for Product Owners: IBM
    • Generative AI for Human Resources (HR) Professionals: IBM
    • Successful Negotiation: Essential Strategies and Skills: University of Michigan
    • How to Set Up a Facebook Ads Campaign: Coursera Project Network
    • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University
    • Search Engine Optimization (SEO): University of California, Davis
    • Generative AI Leadership & Strategy: Vanderbilt University

    Skills you can learn in Marketing

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    Modeling (9)
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