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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing, Online Advertising, Strategic Marketing, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals

      4.7
      Rating, 4.7 out of 5 stars
      ·
      221 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Data Literacy, Data Mining, Generative AI, Responsible AI, LLM Application, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Business Strategy, Business Process Automation, Data Architecture, Natural Language Processing, Market Opportunities, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      97K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Digital Marketing and Growth Hacking

      Skills you'll gain: Responsible AI, Social Media Management, Social Media Content, Social Media Marketing, Social Media, Google Ads, Email Marketing, Digital Advertising, Web Analytics and SEO, Online Advertising, Digital Marketing, Social Media Strategy, Social Media Campaigns, Digital Media Strategy, Pay Per Click Advertising, Customer Retention, Paid media, Search Engine Optimization, Content Performance Analysis, Generative AI

      4.7
      Rating, 4.7 out of 5 stars
      ·
      54 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Finance

      Skills you'll gain: Time Series Analysis and Forecasting, Portfolio Management, Financial Forecasting, Financial Analysis, Analytics, Financial Trading, Financial Market, Performance Analysis, Statistical Analysis, Investment Management, Risk Management, Risk Analysis, Regression Analysis, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      221 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Science Fundamentals with Python and SQL

      Skills you'll gain: Dashboard, SQL, Descriptive Statistics, Jupyter, Statistical Analysis, Data Analysis, Probability Distribution, Pandas (Python Package), Statistics, Data Visualization, Statistical Hypothesis Testing, Web Scraping, Relational Databases, Stored Procedure, Data Import/Export, Data Science, Programming Principles, Computer Programming Tools, Data Visualization Software, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      73K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      55 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      PwC

      Data-driven Decision Making

      Skills you'll gain: Analytics, Business Analytics, Data Analysis, Data-Driven Decision-Making, Business Intelligence, Big Data, Data Visualization, Data Presentation, Statistical Programming, Microsoft Excel, Data Visualization Software, Data Collection, Case Studies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Brand Awareness, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

      4.8
      Rating, 4.8 out of 5 stars
      ·
      278 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Presentations, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Social Media Campaigns, Social Media Marketing, Paid media, Digital Media Strategy, Online Advertising, Campaign Management, Search Engine Marketing, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media, Content Marketing, Marketing Design, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      821 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Engineering

      Skills you'll gain: NoSQL, Data Warehousing, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, SQL, IBM Cognos Analytics, MySQL, Apache Spark, Database Administration, Data Store, Generative AI, Professional Networking, Data Import/Export, Python Programming, Data Analysis, Data Science

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      60K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google Cloud

      Google Cloud Data Analytics

      Skills you'll gain: Responsible AI, Data Lakes, Data Storytelling, Data Governance, Data Visualization, Data Presentation, Data Architecture, Data Pipelines, Data Visualization Software, Dashboard, Looker (Software), Cloud Infrastructure, Generative AI, Data Cleansing, Data Management, Cloud Storage, Data Transformation, Cloud Computing, Google Cloud Platform, Data Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      204 reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Customer Understanding and Digital Marketing Channels: Unilever
    • IBM AI Foundations for Business: IBM
    • IBM Digital Marketing and Growth Hacking: IBM
    • Applying Data Analytics in Finance: University of Illinois Urbana-Champaign
    • Data Science Fundamentals with Python and SQL: IBM
    • Digital Marketing: Illinois Tech
    • Data-driven Decision Making: PwC
    • Retail Marketing Strategy: University of Pennsylvania
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs

    Skills you can learn in Marketing

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    Brand (13)
    Digital Marketing (13)
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    Social Media Marketing (9)
    Brand Management (7)

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