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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Unsupervised Text Classification for Marketing Analytics

      Skills you'll gain: Unsupervised Learning, Unstructured Data, Text Mining, Applied Machine Learning, Machine Learning Methods, Deep Learning, Marketing Analytics, Machine Learning, JSON, Data Science, Natural Language Processing, Data Processing, Python Programming

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Accounting Analytics

      Skills you'll gain: Fraud detection, Financial Data, Financial Analysis, Financial Statement Analysis, Financial Forecasting, Business Analytics, Predictive Analytics, Analytics, Forecasting, Accounting, Business Metrics, Performance Analysis, Advanced Analytics, Operational Analysis, Key Performance Indicators (KPIs), Finance

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Managing Uncertainty in Marketing Analytics

      Skills you'll gain: Probability Distribution, Marketing Analytics, Probability, Microsoft Excel, Statistics, Statistical Modeling, Forecasting, Decision Making, Simulation and Simulation Software, Insurance and Warranty Claims Processing, Risk Analysis

      4.3
      Rating, 4.3 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Supervised Text Classification for Marketing Analytics

      Skills you'll gain: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Predictive Modeling, Marketing Analytics, Python Programming, Feature Engineering, Regression Analysis, Google Cloud Platform, Data Processing, Artificial Neural Networks, Performance Metric

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Building a Business Presence With Facebook Marketing

      Skills you'll gain: Facebook, Drive Engagement, Online Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Customer Engagement, Social Media Management, Business Marketing, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics Essentials

      Skills you'll gain: Supply Chain Management, Strategic Decision-Making, Working Capital, Data Analysis, Operational Efficiency, Performance Measurement, Job Analysis, Case Studies, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Analysis with Python

      Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Data Import/Export, Predictive Modeling, Regression Analysis, Statistical Analysis, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data-Driven Decision-Making, Matplotlib, Feature Engineering, Data Visualization, Data Pipelines, NumPy, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Marketing and Customer Insights

      Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      159 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      102 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing, Online Advertising, Strategic Marketing, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals

      4.7
      Rating, 4.7 out of 5 stars
      ·
      221 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Demand Planning, Competitive Intelligence, Strategic Sourcing, Customer Demand Planning, Competitive Analysis, Data Storytelling, Procurement, Inventory Control, Supplier Management, Supply Chain, Supplier Performance Management, Business Analytics, Data Collection, Supply Management, Supply Chain Management, Forecasting, Materials Management, Business Intelligence, Strategic Decision-Making, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Key Technologies for Business

      Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Security, Cloud Technologies, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Computing, Generative AI, Responsible AI, LLM Application, Big Data, Data Analysis, Data Science, Natural Language Processing, Market Opportunities, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      103K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
    • Accounting Analytics: University of Pennsylvania
    • Managing Uncertainty in Marketing Analytics: Emory University
    • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
    • Building a Business Presence With Facebook Marketing: Coursera Project Network
    • Supply Chain Analytics Essentials: Rutgers the State University of New Jersey
    • Data Analysis with Python: IBM
    • GenAI for Marketing and Customer Insights: Coursera Instructor Network
    • Marketing Strategy: Illinois Tech
    • Customer Understanding and Digital Marketing Channels: Unilever

    Skills you can learn in Marketing

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    Brand (13)
    Digital Marketing (13)
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    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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