• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Comunicação Digital e Consumidores

      Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Target Market, Digital Transformation, Digital Marketing, Digital Communications, Marketing Analytics, MarTech, Market Intelligence, Communication Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      Northwestern University

      ما هي وسائل التواصل الاجتماعي؟

      Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Content Strategy, Customer Engagement, Consumer Behaviour, Stakeholder Engagement, Integrated Marketing Communications, Target Audience, Peer Review

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Soul Beliefs: Causes and Consequences - Unit 3: How Does It All End?

      Skills you'll gain: Anthropology, Social Sciences, Cultural Diversity, Sociology, Psychology, Education and Training, Science and Research, Ancient History, Neurology, Legal Proceedings

      4.4
      Rating, 4.4 out of 5 stars
      ·
      94 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Game Developers and Esports Organizations

      Skills you'll gain: Video Game Development, Branding, Organizational Structure, Organizational Strategy, Game Design, Competitive Analysis, Brand Management, Team Management, Entrepreneurial Finance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      205 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      How to Identify Your Target Audience

      Skills you'll gain: Target Audience, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, Market Opportunities, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Development, Data Ethics

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Wireshark for Beginners: TCP IP Protocol Fundamentals

      Skills you'll gain: TCP/IP, Network Protocols, Network Monitoring, OSI Models, Network Security, Web Servers, Network Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      Y

      Yale University

      الأسواق المالية

      Skills you'll gain: Investment Banking, Financial Systems, Financial Market, Financial Services, Securities (Finance), Risk Management, Capital Markets, Finance, Financial Regulation, Governance, Banking, Behavioral Economics, Underwriting, Initiative and Leadership, Portfolio Management, Non-Profit Accounting, Insurance, Business Ethics, Economics, Market Dynamics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

      Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Brand Strategy, Marketing Communications, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Performance Metric, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      181 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SoFi

      Managing Debt

      Skills you'll gain: Mortgage Loans, Loans, Consumer Lending, Credit Risk, Financial Planning, Budget Management, Cost Benefit Analysis, Goal Setting, Consolidation, Financial Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      System Dynamics

      Skills you'll gain: Systems Thinking, Simulations, Process Flow Diagrams, Systems Analysis, Complex Problem Solving, Software Visualization, Market Dynamics, Business Modeling, Decision Making

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Natural Language Processing and Capstone Assignment

      Skills you'll gain: Predictive Modeling, Natural Language Processing, Social Media, Text Mining, Cloud Computing, Unstructured Data, Big Data, Analytics, Data Analysis, Geospatial Information and Technology, Machine Learning Methods, Business Intelligence, Internet Of Things, Deep Learning

      4.4
      Rating, 4.4 out of 5 stars
      ·
      47 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Virginia Darden School Foundation

      Human Excellence in the AI Age, Part 2: A Soft Skills Course

      Skills you'll gain: Adaptability, Active Listening, Emotional Intelligence, Critical Thinking, Leadership Development, Collaboration, Team Building, Relationship Building, Resilience, Self-Awareness, Willingness To Learn, Cognitive flexibility, Empathy, Behavior Management

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…596061…82

    In summary, here are 10 of our most popular consumer behavior courses

    • Comunicação Digital e Consumidores: Fundação Instituto de Administração
    • ما هي وسائل التواصل الاجتماعي؟: Northwestern University
    • Soul Beliefs: Causes and Consequences - Unit 3: How Does It All End?: Rutgers the State University of New Jersey
    • Game Developers and Esports Organizations: University of California, Irvine
    • How to Identify Your Target Audience: Coursera Instructor Network
    • Wireshark for Beginners: TCP IP Protocol Fundamentals: Coursera Project Network
    • الأسواق المالية: Yale University
    • Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women: Goldman Sachs
    • Managing Debt: SoFi
    • System Dynamics: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok