• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Análisis de Sistemas de Transporte

      Skills you'll gain: Transportation Operations, Network Analysis, Operations Research, Systems Analysis, Systems Thinking, Analysis, Demand Planning, Mathematical Modeling, Econometrics, Markov Model, Behavioral Economics, Cost Benefit Analysis, Market Dynamics, Economics, Customer Demand Planning, Predictive Modeling, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      777 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Habilidades de Gestión del Talento

      Skills you'll gain: Negotiation, Game Theory, Social Skills, Decision Making, Conflict Management, Relationship Building, Strategic Decision-Making, Interpersonal Communications, Verbal Communication Skills, Leadership, Communication, Emotional Intelligence, Team Leadership, Team Management, Organizational Leadership, Leadership Development, Industrial and Organizational Psychology, Leadership and Management, Coordination, Behavioral Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      840 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Mind and Machine

      Skills you'll gain: Problem Solving, Computational Thinking, Computer Vision, Game Theory, Image Analysis, Probability, Artificial Neural Networks, Mathematical Modeling, Deductive Reasoning, Algorithms, Human Development, Analytical Skills, Behavioral Economics, Artificial Intelligence and Machine Learning (AI/ML), Computer Graphics, Artificial Intelligence, Systems Thinking, Human Learning, Theoretical Computer Science, Human Machine Interfaces

      4.4
      Rating, 4.4 out of 5 stars
      ·
      363 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      E

      ESSEC Business School

      Grande Distribution et RSE : Comprendre et Agir

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Sustainable Business, Environmental Issue, Waste Minimization, Sustainability Standards, Public Health, Consumer Behaviour, Packaging and Labeling, Supplier Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Packt

      Playwright Python and Pytest for Web Automation Testing

      Skills you'll gain: Continuous Integration, Test Automation, Authentications, Software Testing, Unit Testing, Behavior-Driven Development, Application Programming Interface (API), Browser Compatibility, Test Case, GitHub, User Interface (UI), Debugging

      4
      Rating, 4 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 3 - 6 Months

    • I

      IE Business School

      Critical Perspectives on Management

      Skills you'll gain: Innovation, Business Management, Employee Performance Management, Performance Management, Leadership and Management, Industrial and Organizational Psychology, Business, Capital Budgeting, Governance, Case Studies, Organizational Effectiveness, Corporate Strategy, Business Leadership, Decision Making, Behavioral Economics, Ancient History, Organizational Structure, Business Strategy, Social Studies, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      312 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Impulsando la transformación del marketing digital

      Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Consumer Behaviour, Innovation, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      85 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Developing an Agile Team

      Skills you'll gain: Meeting Facilitation, Team Building, Team Management, Sprint Retrospectives, Innovation, Sprint Planning, Agile Methodology, Virtual Teams, Agile Project Management, Team Leadership, Social Sciences, Organizational Leadership, Change Management, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      533 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Visionary leadership, identity & motivation: Become a meaning maker

      Skills you'll gain: Brand Management, Branding, Employee Engagement, Organizational Leadership, Strategic Leadership, Storytelling, Leadership, Performance Measurement, Industrial and Organizational Psychology, Non-Verbal Communication, Communication, Cultural Responsiveness

      4.9
      Rating, 4.9 out of 5 stars
      ·
      841 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Minnesota

      Statistical Molecular Thermodynamics

      Skills you'll gain: Physics, Chemistry, Engineering Calculations, Molecular, Cellular, and Microbiology, Mathematical Modeling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      363 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Cybersecurity and the Internet of Things

      Skills you'll gain: Internet Of Things, Cybersecurity, Cyber Security Policies, Mobile Security, Security Awareness, Wireless Networks, Information Privacy, Data Security, Emerging Technologies, Enterprise Security, Risk Management Framework

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…373839…82

    In summary, here are 10 of our most popular consumer behavior courses

    • Análisis de Sistemas de Transporte: Pontificia Universidad Católica de Chile
    • Habilidades de Gestión del Talento: Universidad de Palermo
    • Mind and Machine: University of Colorado Boulder
    • Grande Distribution et RSE : Comprendre et Agir: ESSEC Business School
    • Playwright Python and Pytest for Web Automation Testing: Packt
    • Critical Perspectives on Management: IE Business School
    • Impulsando la transformación del marketing digital: Tecnológico de Monterrey
    • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Developing an Agile Team: University of Colorado System
    • Visionary leadership, identity & motivation: Become a meaning maker: Macquarie University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok