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9 Business Intelligence Tools You Need to Know
These nine essential BI tools can help you discover insights to make important business decisions.
April 25, 2022
Article
Advance Your Marketing Analyst Career
Advanced marketing analyst roles typically involve more robust data skills and greater leadership within your organization. Explore the resources below to learn what you can do to advance your career in marketing analytics.
![[Featured Image] A person is sitting at their desk looking through a book with a laptop in front of them.](https://images.ctfassets.net/wp1lcwdav1p1/7tNjj85fclIdMQPwD0iJ1I/2c3dec3216ee8cb62c2871d2a1b0f447/2qB9nUCE.jpeg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
Expand your marketing analytics expertise
Status: Free Trial
Skills you'll gain: Data Storytelling, Data Visualization, Data Ethics, Exploratory Data Analysis, Sampling (Statistics), Data Presentation, Data Visualization Software, Feature Engineering, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Advanced Analytics, Data Analysis, Data Science, Tableau Software, Statistical Analysis, Machine Learning, Object Oriented Programming (OOP), Interviewing Skills, Python Programming
Status: Free Trial
ESSEC Business School
Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Predictive Analytics, Customer Analysis, Case Studies, Information Technology, Analytical Skills, Digital Transformation, Advanced Analytics, Statistical Analysis, People Analytics, Statistical Programming, Data Storytelling, Business Strategy, Complex Problem Solving, R Programming, Data Analysis
Status: Free Trial
Skills you'll gain: Data Modeling, Stakeholder Engagement, Database Design, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Data Warehousing, Data Pipelines, Data Integrity, Data Validation, Data-Driven Decision-Making, Data Visualization, Interviewing Skills, Business Process, Business Analysis, Professional Development, Google Gemini, Data Analysis, SQL
In senior roles, marketing analysts often use predictive analytics and machine learning to forecast buyer behaviors and market trends. They may also manage a team of junior analysts and lead communications with business executives.
Advancing your career in marketing analytics typically involves sharpening your advanced analytics and business intelligence skills and demonstrating strong leadership. To qualify for more positions and showcase your dedication to growth and development, it can help to pursue a graduate degree, such as a master’s in data analytics or an MBA with a business analytics concentration.
Here are some more resources to keep exploring:
Why Get an MBA? 6 Reasons to Consider an Advanced Business Degree
The Importance of Upward Communication and How to Implement It on Your Team
What Are Effective Presentation Skills (and How to Improve Them)
